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Email Marketing Analyst
Entertainment & Media Industry Company
Kansas City, MO, United States
Job Details - this job has expired, please see similar jobs below
We are seeking an Email Marketing Analyst in our Kansas City, MO Office. The Email Marketing Analyst will work for the Analytics & Insights group and work across the CRM group who is responsible for supporting Company’s clients through acquisition, conversion, retention and analytics services.
What You’ll Do:
We are currently seeking an Email Marketing Analyst to collaborate with internal and external clients on all aspects of a managed email program from concept to execution, including campaign reporting, segmentation, list analysis and testing. We are looking for a self-starting, resourceful individual with the right attitude and aptitude.
What Experience we are Looking for:
• Experience with various email marketing platforms (ExactTarget, SilverPop, Blue Hornet, Salesforce, Adobe, etc.)
• 1+ years of web metrics experience, including experience implementing and using Adobe or similar tools such as WebTrends, Google Analytics, etc.
• Providing internal and client-facing display reporting (daily, weekly, monthly, and ad hoc)
• Coordinating time-sensitive projects with other teams, such as CE, Channel and Analytics
• Running various reporting tools prior to analysis and post analysis to show results
• Running various benchmark reports to determine key areas of improvement
What You’ll Need to Succeed:
• Proven ability to structure reports for external and internal clients
• Excellent written/oral communication and presentation skills to communicate effectively both internally and externally
• Detailed organizational, time management, and reporting skills
• Strong ability to identify and effectively resolve problems
• Experience providing email reporting and analysis within an Agency environment is highly desirable.
• High competency level in MS office products, including Excel, Outlook, and PowerPoint.
• BA or BS, MBA preferred (quantitative coursework like mathematics, statistics a plus, but not necessarily required)
As part of the WPP Group, Company offers one of the best overall compensation packages in the business. Headquartered in Kansas City, Company is an equal opportunity employer. To learn more, visit Company website.