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eCommerce Marketing Manager
Fashion Industry Company
Steamboat Springs, CO, United States
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eMail Marketing
• Strategy, briefing, project management and timely delivery of all Company website emails to hit email targets
• Works closely with key members of ecommerce team to ensure emails align with initiatives, merchandising direction and on-hand inventory
• Conceptualize and develop segmentation strategies to ensure email relevance to prospects, customers, and loyalty members.
• Develop a testing strategy to continually optimize email performance, from delivery to purchase.
• Identify, test and implement new strategies to improve click-through and open rates via email communications.
• Ensure brand consistency in image and voice in all email touch points including marketing, transactional, and triggered communication.
• Expand and optimize triggered emails through testing and personalization.
• Analyze email performance to report and optimize programs for continued growth in engagement and revenue
CRM & Customer Acquisition
• Manage CRM partner to provide segmentation strategies for ecommerce marketing, personalization, advertising lookalike tactics and customer insights
• Budget management and execution of Customer Acquisition strategies to achieve database growth goals
• Develop Prospect to Customer strategies to maintain health of database
• Maintain monthly dashboards on health, segments and growth of CRM