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eCommerce (Digital) Performance Marketing Manager
Fashion Industry Company
Hilversum, , Netherlands
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Description
Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.
Scope and Responsibilities
Reporting directly to the Director of e-Commerce EMEA, and with a dotted line to the Global Converse eCommerce Marketing Director, the e-Commerce Performance Marketing Manager will be responsible for driving online marketing revenue for one of the most iconic brands in the world. In this start-up role, you will implement and execute a strategy to create an optimal and efficient mix of online marketing revenue-driving investments.
Your responsibilities will range from planning, implementing, analyzing and optimizing all online performance marketing activities around Paid Search, Natural Search, Email and Affiliate Marketing.
You will start by implementing a process, organization and structure to deliver on these results. Once operational, you will be leading continuous improvement across all these areas and looking for opportunities to drive more and better qualified traffic to the site.
• Work with Global Performance Marketing team to align Global and local marketing strategies
• Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets.
• Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
• Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
• Work with affiliate networks to recruit new affiliates and negotiate commissions, build relationships and increase engagement with existing affiliates, ensuring the correct and timely delivery of campaign materials.
• Plan email-marketing calendar and executions in close cooperation with Brand Marketing. Manage the execution of these campaigns. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.
• Work with the Brand Marketing team to create aligned consumer communications across all channels (onsite, social, mobile, stores) and to ensure both strong commercial and consistent brand messages.
• Work with the Site Merchandising team on an annual site and campaign calendars, detailing the timelines of seasonal promotions, along with other campaigns
• Site optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization
• Deliver clear, concise and reliable reporting on all activities to key stakeholders
Qualifications
• Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in ecommerce retail experience, either on agency or client side
• 3+ years of experience in performance based marketing
• Detailed understanding/knowledge of Natural Search (required), Paid Search (required) and promotions, loyalty programs.
• Experience of mobile and social marketing including apps is preferred.
• Ability to effectively manage a 3rd party external agencies.
• Demonstrate great commercial & industry acumen
• Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources
• Strong communication skills: written & oral and ability to quickly build strong relationships
• Ability to work across cultures and geographies to support local digital needs
• Ability and desire to work at both the strategic and tactical levels.
• Self starter mentality and enjoys working in a fast paced environment