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E-mail Marketing Specialist
Fashion Industry Company
Bridgewater, NJ, United States
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E-mail Marketing Specialist
We are seeking an Email Marketing Specialist for an immediate, temporary role. As Email Marketing Specialist you will be working on a database marketing team supporting the Calvin Klein, Speedo, and Van Heusen/IZOD retail businesses.
The Email Marketing Specialist is responsible for the day-to-day execution of email marketing programs in support of retail brand objectives. You will help build and execute highly targeted promotional emails, using responsive HTML templates. The Email Marketing Specialist maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns.
Working on this database marketing team, you’ll be the driving force behind the evolution of campaign production for our brands and should exhibit an entrepreneurial attitude, an embracing mindset toward change, and have the ability to manage/prioritize multiple concurrent projects.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES:
• Execute day-to-day operational tasks to support email marketing schedule
• Build responsive HTML emails
• Utilize our ESP’s marketing platform to deploy/schedule email campaigns
• Utilize email testing application to QA responsive emails across the most popular clients, apps and devices
• Troubleshoot on production-related issues with ESP
• Set up A/B test and learn campaigns (subject line, creative, layout, copy, etc.) to identify marketing opportunities
• Create and maintain automated, personalized campaigns to drive loyalty and engagement
• Monitor deliverability and follow up on any delivery issues
• Track key engagement metrics (deliverability, opens, clicks, unsubscribes)
• Collaborate with internal partners to ensure that all creative assets meet objectives and deadline
• Communicate with CRM Dept., Division Marketing Teams, Corporate Mktg/Agency and Email Service Provider
QUALIFICATIONS & EXPERIENCE:
Experience:
1 year of experience coding/sending emails, or like experience with HTML
Education:Bachelor’s degree required
Skills:
• Experience working with a major email marketing program (Salesforce/ExactTarget strongly preferred)
• Expert level knowledge in HTML coding
• Knowledge of responsive design templates strongly preferred
• Experience with Adobe Dreamweaver and Photoshop
• Proficiency in Microsoft Word, Excel, and Power Point
• Understanding of database marketing concepts and CRM technology
• Ability to work independently, while also functioning as part of a team
• Ability to manage multiple projects concurrently
• Excellent communication and relationship building skills
• Strong attention to detail and accuracy with the ability to meet strict deadlines
• Proactive contributor with the desire to learn quickly
It is the policy of Company Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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