Title: Director Strategy and Insights Reports to: VP – Strategy, Insights and Analytics Location: NY Office Overview: Company website is seeking a Director of Strategy and Insights to play a key role in leading the advancement of our customer-centric strategy and data-driven decision-making through delivery of meaningful market, customer and brand insights, and analytics that will inform effective marketing campaigns and programs to increase market share, optimize revenue and drive brand awareness. This role will monitor key brand and customer health indicators and trends across the customer lifecycle and provide recommendations to maximize acquisition, engagement and retention performance based on how customers behave and interact with our brands. The individual will interface with a broad range of the Company team including marketing, merchandising and channel leaders. It is an exciting time to join Company as we are focused on digital transformation across our brands and channels. We have implemented The Marketing Innovation Lab (The MIL), which is an incubator of the top cross-functional talent at Company who are focused on accelerated test and learn across our on-line and off-line marketing vehicles. The Director will play an integral role in identifying opportunities for targeted messaging and customer audiences for The MIL initiatives. The combination of Company’s digital first thinking and creative culture provides the ultimate venue for the right strategy and insights leader to shine. Primary responsibilities include but are not limited to: Provide a complete picture of the marketplace   • Deliver a complete view of customers across all marketing channels using all available data sets that provide line item and summary information.   • Demonstrate and understanding of more than just what consumers purchased; analyze and develop insights into how they make purchase decisions throughout the entire consumer journey (online and in-store).   • Access external data sets that include government sources, such as the Census Bureau, to fill in the gaps in demographic and economic factors by region. Integrate these with other external or internal data sets.   • Provide insights on market trends including current and emerging competitors.   • Support design and execution of custom qualitative and quantitative marketing research and analysis.   • Develop analytics to provide on-going, up-to-date and accurate insights quickly. Build rich customer profiles and customer targeting strategies   • Build a true 360-degree view of our customer by blending external and internal consumer data on a single platform; answer questions about dynamic customer segments and the evolving market.   • Understand our customer’s choices using internal and external data sets to gain a holistic perspective on how consumers interact with our brand and our competitor’s brands.   • Identify key audiences for targeted messaging utilizing insights and predictive models developed by the analytics team and work with the marketing team to deploy in marketing campaigns and programs.   • Get to the “Why” Faster by conducting “agile” analysis. Develop customer data and insights to deliver deep insights   • Analyze data and translate findings into insights and actionable recommendations, integrating relevant brand business knowledge to make actionable recommendations.   • Develop consistent strategic/analytical frameworks for both customer insights and marketing campaign performance across brands.   • Identify and champion projects to introduce relevant new sources of customer data for deeper insights.   • Work with marketing, merchandising, IT and other cross-functional teams to understand and define broader set of data requirements and solutions as part of the CRM platform.   • Support requirements and governance for rapid test and learn in The MIL and across marketing channels.   • Manage CRM vendor requirements including communicate scope of work, advance vendor services to align with business priorities, monitor contracts and cost of services and timeline for deliverables, and provide oversight of the quality and timely completion of deliverables. Drive long-term customer health   • Drive advancement of our customer-centric strategy. Identify key initiatives, perform analysis and sizing, set metrics and goals by initiative and manage implementation with key business partners   • Provide monthly dashboard and insights on customer health performance and status of initiatives   • Recommend key actions based on results of customer health indicators and trends Provide effective leadership and perform as a shared service to the business   • Success at Customer Insights comes from success in the business. Partner with business partners a way that supports the business, including a catalog of services and insights, transparent prioritization and business collaboration   • Support seasonal business planning in coordination with marketing and merchandising teams   • Provide on-going, standard reporting and dashboards   • Act as the subject matter and technical expert for all ad-hoc analysis and insights requests   • Be a champion of Digital Transformation and influence business partners in cross-functional areas on the strategy, goal and objectives through communication, group dynamics and leadership   • Lead and oversee the day-to-day priorities and execution of the insights team, working closely with the SVP Strategy and Marketing, VP Insights and Analytics, the Analytics team and business partners   • Identify and streamline business processes to maximize efficiency and effectiveness within the team Required Skills/Qualifications   • 7-10 years experience in relevant strategy, insights and data analytics, consulting or finance roles including mining and analyzing online/offline/third-party data to understand customer behavior, provide actionable insights and strategies, and measure marketing productivity   • Superior analytical and quantitative skills, with demonstrated ability to look comprehensively across quantitative and qualitative data sources to develop actionable insights for business leaders   • Experience using analytic tools like Business Objects, SAS, SQL and Browse data with strong basis in statistics and modeling   • Experience working closely with DBAs/customer databases to drive improvements to quality, coverage and data flows to analytic and operational databases   • B.A./B.S. degree required, M.B.A or other advanced degree preferred Company website Group, Inc. is an Equal Employment Opportunity (EEO) Employer We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.