This job has expired, please see additional jobs below
Director of Retention Marketing
Entertainment & Media Industry Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
About Us:
Company is looking for a Director of Retention inside its New Digital Business Group. This dynamic group is focused on new streaming content businesses and currently operates the high-growth subscription streaming video services: Shudder, dedicated to horror, suspense and thrilling entertainment, and Sundance Now, focused on creative and high-quality films, documentaries and TV series.
Shudder and Sundance Now are the leading SVOD services in their respective categories. They offer the best in curated, exclusive and original programming and are accessible on all major streaming video platforms (web, iOS, Android, Roku, Apple TV, FireTV, Xbox, etc.). These services are scaling and expanding globally at an impressive rate.
The culture of the group is entrepreneurial, dynamic, active and responsive. We’re looking for someone with a collaborative spirit, results-oriented mindset, positive outlook and proactive personality.
Overview of Role
The Director of Retention Marketing will be responsible for engaging and activating our member base to increase lifetime value and retention through a variety of marketing campaigns. The ideal candidate must be a creative marketer but also data-driven and highly analytical with success in managing retention and engagement marketing programs for a direct-to-consumer online subscription product/service.
This is a position that will demand both a keen marketing sense and strong multi-tasking skills to achieve business objectives. The ideal candidate is a team player is hardworking and motivated by the challenge of exceeding aggressive business targets.
Responsibilities:
• Lead the development and ongoing optimization of direct member communications strategies to increase affinity for and deeper engagement with our services
• Mentor and lead a team of high performing marketers that are hyper focused on our key performance indicators such as churn, LTV, and engagement
• Develop, test and grow loyalty and referral programs to increase retention, driving strategy and testing various benefits and rewards
• Collaborate with Director of Acquisition Marketing to understand and optimize retention strategies for different acquisition cohorts
• Lead regular market research to better understand customer behavior and key customer profiles
Qualifications:
• Bachelor’s degree required
• 5-7 years retention/customer management with ideally, an online subscription business
• Membership/subscription or other continuity marketing experience a must
• Exceptionally strong analytical skills balanced with outstanding creativity
• Excellent project management skills with ability to multitask and work well within a fast paced, tight deadline environment
• Strong interpersonal and written/oral communication skills including excellent business writing and presentation skills
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.