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Director of Business Development - CRM Analytics
Advertising Industry Company
Atlanta, GA, United States
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HELPING OUR CLIENTS GROW GREAT BRANDS
Director of Business Development – CRM Analytics
Nationwide USA (Atlanta or Boston preferred)
Analytics Quotient, part of Kantar Company, is seeking a Director of Business Development - CRM Analytics
This is a full time position driving new business and the candidate selected can be based in any major city of the United States (preferably Boston/Atlanta). In this role you will act as a strategic leader to expand AQ’s presence and acquire new customers in the domain of CRM Analytics and Data Management. You will prospect, build relationships, and close business. Learn more about us at: Company website
Kantar Company is a leading global research agency specialising in advertising effectiveness, strategic communication, media and digital, and brand equity research. The company helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Company operates in more than 55 countries and is part of WPP’s Kantar group, one of the world’s leading data, insight and consultancy companies. Learn more about us at: Company website.
KEY OUTCOMES
As a Director of Business Development - CRM Analytics, you will…
Identify strategic targets; nurture and build key prospect/customer contacts in target companies at executive / leadership levels. Own the CRM Sales targets
Develop opportunity and account playbooks/account management plans and perform joint business planning
Identify customer needs, define and communicate pursuit strategy to match AQ services
Understand requirements and act as the voice of the client for the AQ team
Actively listen and interpret the needs of clients to formulate appropriate recommendations and identify new areas in which AQ can provide value-add services
Collaborate with the larger AQ team to provide client support and develop solutions. This would involve working remotely with the team based out of India.
CAPABILITIES
To succeed, you will need:
5+ years of CRM analytics or consulting experience is required (experience selling large CRM analytics projects or engagements would be a plus) with a total experience of 8 - 10 years
Bachelors and/or Masters Degree
Excellent business, marketing and data analytics understanding; and knowledge specific to CRM and transaction analytics
Five or more years of experience and documented history of meaningful success selling CRM Analytics or Data Management solutions
Excellent in building and maintaining strong and trustful relationships with prospective decision-makers.
Ability to multi-task, work with several colleagues and clients at the same time and across different time zones with travel up to 40%.
JOIN US
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.