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Director, Marketing Science
Advertising Industry Company
Chicago, IL, United States
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Description
About Company:Always Thinking, Always Asking, Always Doing, Always in Motion
“We are mad passionate about developing creative, groundbreaking communications campaigns.
We are constantly at the forefront of development and driving the future.
We are a catalyst for change, ideation, inspiration and leadership.”
Company (Company website) is one of the largest and most innovative media communications company in the world, with more than 140 offices in 80 countries. It has never been a more exciting time to work at Company, We were recently named the 2014 Global Media Agency of the Year by Adweek and have enjoyed Agency of the Year status 8 out of the last 10 years. The GUNN Report has voted Company the most creative media agency in the world for a record 9 years running. Our business is growing as evidenced by our recent wins including: Wells Fargo consolidated media, Norwegian Cruise Lines and Procter & Gamble.
At Company we are dedicated to helping our clients build their business. It starts with our unwavering commitment to deliver more powerful insights, smarter ideas and stronger results to unlock greater success for our clients. We set the bar higher for innovation. We take our clients beyond the traditional media boundaries of planning and investment, and deeper into creativity, marketing, data and technology. We are making media the most important part of marketing.
At Company, we invest in our people, data, technology, tools, research and creativity to insure we are best in class in the media and marketing business. We embrace a Total Market Approach to planning and buying for all clients ensuring our clients are leading and succeeding in today’s marketplace.
About Company Chicago: Innovative Business Partners to Our Clients
At Company Chicago we are privileged to work with some the most recognizable and leading brands across all categories including: Restaurant, Insurance, CPG, Financial Services, Entertainment, Retail Technology and Healthcare. We bring our clients a full breadth of services across all traditional, digital, emerging, sports, content, and social media channels. We are experts in making all media accountable for driving results.
At Company Chicago, we have a culture that defines who we are, what we do and how we do it and are looking for people to join our team who align with our culture and share our values.
Who we Are:We arePASSIONATEmarketers with the CURIOSITY and SMARTS to always think and ask, and the BRAVERY and CREATIVITY to have FUN while always doing.
What we do: Our collective desire is to be Innovative Business Partnersto our clients.
“To go beyond being experts in media and be considered as a partner in business.”
“To help our clients address their business challenges — we’re not just a media company.”
“To continue to push innovation and become more than just a media agency, but a business partner”
How we do it:
We don’t follow trends. We SET them.
We don’t find ideas. We BUILD them.
We don’t discover what is next. We DEFINE it.
The NEXT, Realized: We ignite ideas to redefine what is possible for our clients’ business. We deliver what is NEXT.
As a Director on Company’s Marketing Science team, you will lead the insights and analytics practice for a number of high-profile clients. You will not only work closely with the US Directors to shape the strategic direction of your clients through data driven insights, but also with the strategic account teams identify solutions for your clients’ issues through the resources available within the IIA team.
Responsibilities:
• Analytic and thought leader for the Strategy teams
• Work closely with the Strategy teams to identify analytic needs
• Take the analytic objectives and turn them into project specifications to brief the Functional Specialists
• Translate the results of research and analytics (from the Functional Specialist teams and other research/analytic vendors) into the strategic process and ensure that results lead to clear, compelling, and actionable insights
• Present to clients, with the support of the Functional Specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
• With the leaders of the Functional Specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
• Proactively identify and work with the Strategy teams to devise solutions to difficult, ad hoc questions that arise through the Strategic process
• Act as the resident Vision expert for the Strategy teams until the Strategy teams have enough expertise of their own
• Support new business efforts including development of the strategy, creation of the pitch story, and participation in the presentations
• Identify and cultivate organic growth opportunities
• Evaluate research/analytic vendors for client needs or as they approach clients
• Work with third party research/analytic vendors to design and set up projects for clients
• Own the development and execution of the measurement plan
• Create specific research awards submissions and contribute to Strategy awards submissions
Qualifications:
• Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Advanced degree is preferred.
• 8+ years of experience at a media agency, marketing analytics firm or in a quantitative, data-driven field
• Excellent communication and presentation skills
• Excellent strategic thinker who is willing to take risks and challenge the status quo
• Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
• Ability to clearly explain complex ideas to multiple audiences and respond to questions
• Proficiency in SAS, SPSS, R or other advanced analytics software packages and Microsoft Excel and Powerpoint
• Experience in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
• Fluency with concepts of database design and SQL
• Familiarity with web technologies including HTML and Javascript
• Knowledge and experience with syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore, etc.)
• Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
Qualities:
• Leadership – an ability to build bridges between IIA and other disciplines within the agency (e.g. Strategy, Annalect, other SBUs), as well as external partners (e.g. clients, creative agencies, vendors)
• Forward Thinking – a desire to challenge yourself, the IIA and Strategy teams and our clients to think beyond today’s solutions
• Curiosity – a natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics
• Persistence – the drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value
• Resourcefulness – an ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited
• Creativity – an ability to think and solve problems in non-linear ways, and an ability to connect dots and craft compelling stories
• Confidence – a willingness to share opinions and present recommendations with conviction
• Collaboration – a desire to create a collaborative working environment where the notion of team comes before labels