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Director, Global Visual Merchandising International
Fashion Industry Company
Culver City, CA, United States
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Description
Smashbox- Director, Global Visual Merchandising International
This role will support the international business by overseeing all aspects of visual merchandising at point of sale. He/she will work closely with the regions and act as VM liaison between the international and global teams. The role will help to drive business by developing displays, graphics and VM programs that optimize consistency, brand messaging, storytelling, and locally relevant retail opportunities. This role will quickly adapt and communicate global concepts to international formats and lend support for VM design and logistics. He/she will understand the formats and fixtures by region, manage programs and project requests, partner with the global teams for solutions, and drive to the highest level of presentation in store.
Regional Visual Merchandising Project Management (50%)
• Act as lead visual merchandising point person with international regions and Travel Retail. Attend regional calls and lead meetings as needed.
• Lead weekly international merchandising meeting to present projects and gain approvals with senior management.
• Map out seasonal merchandising visualization plans for all product launches, lightbox, and window updates across all formats including freestanding stores. Create and review seasonal planograms with regional partnership.
• Develop visual merchandising guidelines and launch plans for seasonal launches across all formats.
• Ensure that all global products and programs are launching in optimal fashion with focus on newness, hero franchises, and brand building distortions in all distribution channels.
• Problem solve through regional visual merchandising challenges and opportunities.
• Drive international visual merchandising programs and guide regions on execution.
• Review and validate incoming international creative requests. Assess feasibility, deliverables and prioritization.
• Work collaboratively with international marketing, creative, and VM production team for project completion.
• Manage visual merchandising logistics and offer support on areas such as display fabrication, shipping, code setup, sharing and optimizing resources across regions, material approvals and sourcing, and timing challenges.
• Support markets such as Australia, Mexico, and Brazil who utilize the North America merchandising systems. Collaborate with North America team to identify artwork and share with markets.
• Understand budgetary guidelines for international projects.
• Travel as needed for store visits.
International Visual Merchandising Strategy (40%)
• Identify strategic opportunities within the various retail environments to optimize brand DNA, product storytelling, local relevancy and consistency in presentation across all formats.
• Evaluate current global merchandising systems. Collaborate with global and corporate teams to develop new systems.
• Cascade best practices and share information with business partners and regions.
• Share global VM and creative concepts with regional partners. Adapt and cascade global design concepts to international formats in timely manner.
• Communicate regional needs back to global to share information and continually optimize visual merchandising programs.
• Collaborate with Global Retail team to understand current Smashbox store design, fixtures, tester units and new retail innovations for optimal visual merchandising planning.
• Align with global and international marketing to understand the product calendar and 360 launch plans.
• Develop business knowledge of current international retail landscape and future growth.
• Drive the process for collaboration between global and regional teams to design, develop and implement visual merchandising programs.
• Build a strong working knowledge of the global 2D creative, product messaging, and campaign assets for each season.
• Document current international Smashbox points of sale based on formats, fixture designs, channel and markets. Build database of overall international visual merchandising information.
• Work with Creative Operations to optimize efficient work flow and partnerships with the regions.
Team Building and Leadership (10%)
• Optimize team dynamics and foster a productive work environment through leadership, collaboration, and communication.
Qualifications
• Strategic, analytical, detail-oriented.
• Must process large amounts of information, draw conclusions, and synthesize into creative action.
• Must be able to handle a multitude of short and long term projects in a fast-paced environment.
• Must have experience with retail, fixture systems and graphics within a variety of retail environments.
• Excellent verbal and written communication skills.
• Must be able to build collaborative relationships within cross functional global and international teams.
• Must be strategic, operationally savvy, and creatively driven.
• Entrepreneurial spirit a must.
• International, retail and freestanding store experience a plus.
• Adobe Creative Cloud, Excel, PowerPoint, MS Office proficient.