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Director Global Footbal Brand
Fashion Industry Company
Beaverton, OR, United States
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Description
Consumer conversations and relationships fuel the work of Company Football. It’s the fuel that has built one of the most recognizable brands in the world. Company Football captures the science, art and emotion of Company’s innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Company Stores to social media. They approach marketing in a way that only Company can: taking risks, pushing boundaries and inspiring consumers to be champions.
Global Company Football Brand Director
• You will:
• Be responsible for driving Category Innovation Concepts into meaningful and compelling consumer facing propositions.
• Create innovative solutions and establish processes to address current and future brand and business opportunities
• Create the Category Marketing Plan transforming the overall brand and concept direction into a go to market strategy
• Be responsible for developing & implementing the integrated seasonal marketing plan.
• Lead the seasonal IMM process ensuring timely deliverables at every Game Plan gate.
• Develop and maintain effective relationships with all category functions (merchandising, product, sales etc.) to ensure the seasonal marketing plan delivers against the category direction.
• Develop marketing briefs to inspire and guide brand creative development.
• Represent the voice of the consumer ensuring all marketing programs are rightly targeted to drive the brand strategy with the right consumer.
• Partner with all marketing functions (digital, retail, communication, sport marketing etc.) to ensure an orchestrated offense is executed against the brand direction.
• Ensure support all Geographies in order for them to adopt, enrich and extend the seasonal creative initiatives within the local markets.
• Lead the process of recapping, evaluating and assessing the execution of the marketing initiatives in order to create compelling reports and learning.
• Act as the protector of the brand.
• Be expected to know and stay current on market trends, the competition, the consumer, and each of the geographies and you will be accountable for driving key metrics to improve and influence Company's brand strength.
• Be part of a fast-paced, high energy, talented team of marketers that have a passion for sport and creating meaningful connections between consumers and the Company brand.
Qualifications
Requirements for the position include:
• Bachelor's degree with preferably Marketing or Business related fields
• 7+ years' progressively responsible marketing experience
• Experience in one of Company's key categories and Geo/Territory is preferred
• Experience in brand marketing, fluent in usage and knowledge of digital communication tools and platforms
• Demonstrated leadership in fostering continuous learning, empowerment, involvement and opportunities
• Strong verbal and written communication skills, including meeting facilitation and organizing contents for presentations; confident with public speaking
• Accountable for projects or programs with risks and resource requirements
•You will need the ability to:
• lead a cross-functional team toward a vision and the development and execution of marketing plans
• effectively communicate complex and/or controversial topics and concepts to a wide and diverse audience, manage the matrix
• exercise high degree of professionalism, always act with integrity
• establish an independent view, effectively collaborate in decision-making, and work in a team environment
• travel up to 25-35% of the time
Company, Inc. is a growth company that looks for team members to grow with it. Company offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Company employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.