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Director, Experiential Insights + Consumer Revenue
Entertainment & Media Industry Company
New York, NY, United States
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Senior Manager responsibilities include:
• Identify event white space to help the 23SXP Strategy Team develop experiential concepts for Company brands and 23S clients
• Create an event marketing strategy by working with internal Company teams and other organizations to effectively and efficiently market events to target consumers
• Create a ticket pricing strategy and work with ticketing platform vendors
• Work with Company’s newly acquired event management platform, Ribyt, and the Company data team, Co/Lab, to collect consumer data to build a database of Company experiential consumers
• Serve as a consultant to Company brands to help improve ticket revenue through learnings
• Glean insights on experiential audiences across Company by embarking on pre and post event research
Qualifications
• 3-5 years in consumer/experiential marketing
• Help to develop and implement research for experiences
• Instrumental in rolling out ticket pricing strategy and marketing plans for 23SXP events — including establishing strategic partnerships to meet ticket revenue goals
• Liaise with other Company brands, consulting on how to increase ticket revenue
• Exceptional consultative and collaborative skills
About Company:
Company is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Company Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel. The company’s newest division, Company Entertainment, was launched in 2011 to develop film, television and premium digital video programming.