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Director, Digital Ad Operations
Advertising Industry Company
San Francisco, CA, United States
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Position Summary
The Director, Ad Operations is responsible for oversight of all ad operations for IPG Mediabrands Agency partners, including Universal McCann, BPN, and Company in San Francisco. This role will manage, train, and mentor a team of ad operations professionals at varying levels. This role is critical in the successful trafficking of digital media campaigns, and the ongoing education of client teams regarding technology trends in the field of ad operations and digital media.
Essential Functions
• Manage team of Ad Ops Associate Directors, Supervisors, Specialists and Associates
• Present Ad Ops services and processes to clients and outside agency partners
• Explain and promote new services to clients (e.g. OBA compliance, viewability, dynamic creative, etc.)
• Document all standard Ad Operations processes for internal use
• Create client-facing documentation on Ad Operations concepts
• Lead training sessions on Ad Ops topics for account teams
• Lead onboarding process of new clients, as it relates to ad serving, trafficking, tagging, and targeting
• Stay current with latest trends, ad serving methodologies, and processes related to new technologies and existing systems
• Evaluate and test new ad technology services, and proactively promote relevant services to account teams
Qualifications
Education:
• Bachelor's degree required
Work Experience:
• 7 - 10 years of experience in Ad Operations, either publisher, agency, or ad tech vendor
• 3 - 4 years of management experience
Skills:
• Passionate about Digital Media
• Open minded, and willing to accept ideas from people at all levels
• Ability to lead a team through a complex and challenging environment
• Thorough understanding ad serving technologies
• Experience working with Tag Management Systems
• Experience working with 3rd party creative vendors, specifically as it relates to dynamic creative setups
• Able to rapidly adapt to changes and tight deadlines
• Strong communication skills, with ability to explain complex technical concepts to people of different backgrounds
• Fast learner of new and unfamiliar technology interfaces
• Proficient in Excel; Pivot Tables, Formulas, etc.
• Extremely detail oriented
• Strong organizational skills, with ability to prioritize tasks
• Proactive and eager to learn
• Natural teacher and mentor
About Us
Mediabrands Insights brings the power of data to life in marketing. Our unique data assets, deep partnerships, cutting-edge technology, and outstanding talent make us the most complete data-driven consultancy in the media industry. Mediabrands Insights unites the research, ad operations, and analytics teams from media agencies like UM, Company, and BPN, bringing together 400 insights professionals globally. We discover knowledge and create business intelligence for our clients. We deliver synthesis to drive execution, not just analysis. Our strategic thinking fuels media planning and buying of our agency partners.