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Director, Data Insights
Entertainment & Media Industry Company
Kansas City, MO, United States
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Company is all about putting everything you are into everything you do. We're a full-service advertising agency that thrives on moving brands forward by inspiring a human connection.
We’re looking for an experienced director to help clients and internal agency teams establish a data-driven culture of measurement. This person will support internal Company audiences and our client stakeholders. He or she will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions as well as lead a team of seasoned analysts.
As part of the WPP Group, Company offers one of the best overall compensation packages in the business. Company is headquartered in Kansas City.
Required Skills:
The successful candidate will:
• Structure analytical problems, extract and analyze data, and present findings to clients
• Demonstrate problem-solving ability with emphasis on drawing inferences with data
• Understand the conversion rate optimization path and the indicators of it
• Demonstrate an understanding and ability to connect eCRM, paid media tools and Social Monitoring tools with site analytics tools to gain integrated online marketing insights
• Design sophisticated analytical models and statistically-sound tests
• Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends
• Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings
• Contribute to client’s direction and strategy, and influence decision-making based on information gained from deep-dive and ad hoc analysis
• Have experience managing people or teams in an agency environment
• Provide leadership / mentorship of analysts, including providing thought leadership, analyses ideation, and professional
Personal characteristics:
• Passionate about a culture of measurement
• Detail-oriented and thorough
• Analytical and decisive
• Business-savvy and team-oriented
• Able to effectively communicate verbally and in writing
• Able to listen to stakeholders and provide solutions
• Strong work ethic and integrity
Required Experience:
• 10+ years relevant experience with 7+ years’ experience in Digital Analytics, Business Intelligence, Marketing analytics or other highly-quantitative field
• Experience in data analysis and report generation
• Expert knowledge in web metrics, dimensions and web key performance indicators
• Expert understanding of internet marketing, interactive marketing concepts and strategies
• Experience working independently and self-managing projects to deliver results supporting multiple clients and stakeholders
• Hands-on experience with web analytics platform(s) (Adobe, Webtrends, Google Analytics, etc.)
• Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizley, Visual Website Optimizer, etc.)
• Experience with predictive analytics and CRM applications a plus
• Experience effectively managing projects that support multiple clients and stakeholders
• Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modeling, analysis, research, and presentation creation
Company is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.