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Director, Consumer Communications
Consumer Products Industry Company
San Francisco, CA, United States
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Description
Overview
DIRECTOR OF CONSUMER COMMUNICATIONS TO SUPPORT CORP COMMUNICATIONS, VP.
Job Description Responsibilities
We are looking for a Director of Consumer Communications + PR to join the Rodan + Fields Corp Communications team. This person would report to the VP of Corporate Communications.
Responsibilities will include:
• Build brand awareness through consumer facing initiatives and activity
• Responsible for media relations to support brand’s business priorities and goals
• Driving forward vision and strategy for consumer PR roadmap (North American + global business)
• Lead vision for amplification of media coverage and external coverage to Rodan + Fields Consultants and Consumers
• Ensure flawless execution of all consumer media related + influencer activity (consumer facing)
• Establish and grow Consumer/external facing PR programs in all markets
• Drives forward global communications strategy
• Strategize, establish and manage a brand influencer program
• Manage US and global consumer PR agency partners
• Manage and work closely with brand spokespersons
• Produce written materials including press releases, briefings, senior executive memos/speaking points and pitch letters
• Establish and maintain relationships with important figures in media/influencer landscape
• Forge partnerships/initiatives that will drive awareness and media coverage
• Support PFC Foundation
• Works closely with Senior Executives on consumer facing media programs
• Works seamlessly with Senior Marketing Leaders and other departments on new launches and business priorities
• Manage and mentor PR Coordinator
• Support new market openings from a consumer PR POV
Requirements include:
• Bachelor’s Degree
• PR or Communications experience – minimum of 9 years of experience in a consumer-focused field
• Global experience
• Impeccable written skills
• Effective communicator and presenter – internally and externally
• Motivated, proactive personality and mind-set who thrives in a fast-paced environment
• Team player that can ‘roll up your sleeves and get it done’ attitude
• Efficient in PPTX and Excel
• Ability to work with Senior C suite leaders
• Ability to work independently
• Beauty/lifestyle experience is a plus
• Ability to multi-task effectively and maintain excellent organization
• Strong understanding of evolving media landscape/social media
• Ability to quickly build relationships and collaborate in the work place
• Ability to work under tight deadlines
• Takes initiative and embrace the notion of ‘wearing several hats’