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Dir - Social Marketing
Entertainment & Media Industry Company
New York, NY, United States
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OVERVIEW OF ROLE (Scope)
This position requires a social strategist, who can build and execute a social media plan as part of Company’s larger marketing organization that delivers on the larger mission to foster and engage the fan community in creative ways.
KEY DUTIES AND RESPONSIBILITIES
• Develop social strategy and media plans for Company shows/communities to drive tune-in and user acquisition for Company digital platforms
• Lead all aspects of large scale social media campaigns with the social agencies, including: microsites, social stunts, influencer programs and ongoing micro-content
• Head all aspects of community management, including partnering with the Company brand creative team to establish the social voice of Company’s slate of programming
• Partner with Marketing, Digital and CRM and Company’s paid social agency to develop targeted paid social plans with corresponding customer messaging
• Serve as social center of excellence for all business units, including: digital sales, ad sales, and licensing
• Monitor sentiment to determine what community is talking about and feed that conversation Use social analytics to assess efficacy of message, audience and platform
KEY RELATIONSHIPS (Both Internal & External)
Company Marketing – VP and Directors
Company Digital – VP, Directors and CRM
Company Research and Business Intelligence
Company Press and Talent Management
Company Brand Creative Group
External Social Media Agencies
Social Media Platforms (existing and emerging)
QUALIFICATIONS(Required & Preferred)
• Min years of experience: 5-7 years in digital or social marketing; 7-10 years in marketing overall
• Technical experience: platform expertise and social analytics
• Degree and Certifications: BA
• Managerial experience: nimble and flexible enterprise thinker and doer
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.