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Digital Sales Director
Entertainment & Media Industry Company
Austin, TX, United States
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Job Description
Company Media in Austin, Texas, seeks a Digital Sales Director to lead an experienced, high performing sales team. Austin is ranked 39th in DMA and Company website is the top local news website. The ideal candidate will have a full understanding of digital metrics and the ability to learn new processes and have the instinct to optimize campaigns. The candidate needs to be a people person and will be responsible for developing small to large-scale new business clients as well as growing digital revenue from our existing accounts.
The Digital Sales Director will work with a team of account executives to create and sell a variety of integrated digital solutions which may include but are not limited to: Banner and video advertising on local media news websites; Mobile, Social Media, SEM/SEO/Display solutions both in and outside of the market area. The DSD will teach and motivate this local sales team. He/She will also work with local and national sales managers. Other responsibilities include ascertaining and supervising research needs, developing business plans, and managing inventory, pricing, and production. We’re looking for a strong sales professional who will build on our great momentum by leading and directing our team to new levels of success. Candidate must have a thorough understanding of digital content and advertising. Successful candidates should also have media sales experience; sales management experience is required.
Responsibilities:
• Serve as the sales marketing lead generating revenue from digital marketing services for clients
• Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
• Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
• Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
• Establish, maintain and grow relationships with advertisers and agencies
• Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
• Consistently communicate with clients on all business activity
• Complete knowledge of the market and competitive landscape
• Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
• Meet and exceed performance management targets for account activity and revenue generation
• Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
• Establish key relationships within the local business community in order to effectively build and maintain digital marketing services revenue vs. budget
Experience:
• 5+ years of digital media sales, marketing or digital agency experience preferred
• Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
• Motivated, enthusiastic, self-starter who is able to work effectively both independently and in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to sell through a consultative sales experience
• Ability to sell a vast array of products
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals and secure revenue goals
• Interest and passion for digital trends and how they relate to the media/ broadcast industry
• Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
• Resourceful, self-motivated and a skillful multi-tasker
• Strategic foresight