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Digital Project Manager
Entertainment & Media Industry Company
Tempe, AZ, United States
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Company Live, the live-entertainment division of Los Angeles-based Company, is dedicated to all aspects of live contemporary music performance: touring, one-offs, sponsorship, festivals, and special events with seventeen+ regional offices and over thirty-seven-state-of the-art venues. Company Live’s most recent tour roster includes The Rolling Stones, Enrique Iglesias & Pitbull, and Justin Bieber.
Company Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival.
Digital Product Managers oversee marketing of hundreds of live shows and venues by region. They are expected to constantly communicate and oversee execution of best practices across email, social, media buying, CRM, reporting, etc. They are responsible for training local marketers as well as managing multiple budgets at once and placing media that optimizes for right message, right time, right consumer, to drive ticket sales. Must be able to work collaboratively and have excellent communication skills. Responsible for reporting on ROI and ROAS, understanding success metrics, and leveraging centralized tools where appropriate.
Essential Duties:
-Create, edit and manage email marketing.
-Work with media team to execute media buys, optimize, and report on success.
-Collaborate with venues to develop long term marketing initiatives.
-Collaborate and communicate with local marketing, to plan for shows and tours.
-Work with Creative department to create unique assets and develop voice for tour/show/venue.
-Provide Analysis and Reporting.
Required Qualifications:
-A minimum education level of: BA/BS is Business, Marketing, Communications, or a related area. Marketing degree is welcomed but not required with relevant work experience
-5 Years of related work experience
-Knowledge and experience in omnichannel digital marketing
-Demonstrates creativity and documented immersion in Social Media
-Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing
-Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
-Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
-Maintains excellent writing and language skills
-Experience buying digital media and executing a digital media plan
-Exceeds at building and maintaining sales relationships, online and offline
-Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
-Analytical in nature, using data to drive decisions
-Proficient in excel (model building a plus)
-Ability to multitask and run multiple campaigns, organization is a must
-Functional knowledge and/or personal experience with WordPress preferred
-Demonstrates winning Social Customer Service techniques with great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
-Advanced degree preferred
-Knowledge of Excel modeling preferred
-Understanding of data architecture preferred