This job has expired, please see additional jobs below
Digital Media Marketing Specialist
Entertainment & Media Industry Company
Olathe, KS, United States
Job Details - this job has expired, please see similar jobs below
Description
As a leading worldwide provider of navigation devices and wearable technology, our focus is on developing, designing and supporting superior products. Our advanced technology promotes performance, safety and ease of use in every market we serve. That makes us an engineering and technology company with a keen focus on recruiting talent in those fields. But the same vertical integration business model that keeps all design and manufacturing processes in-house also gives us the incentive to hire top performers from different backgrounds, including operations, finance and accounting, information technology, sales, marketing and communications.
Now seeking: Dreamers. In marketing communications, we dream it and create it. All of the company’s promotional and communication needs are completed in-house by these “creatives” in an advertising agency-based set-up. This includes everything from advertising, promotions and print production to media relations, exhibition coordination and website maintenance. Everyone from artists, writers, designers, media buyers, event coordinators, video producers/editors and public relations specialists work together to bring campaigns and product-centric promotions to life. If you’re a dreamer, gather up your portfolio and show us your vision.
Do you know how to pronounce “algorithm”? Even better, do you know how to use them to our advantage? We’re seeking a savvy Digital Media Marketing Specialist responsible for managing paid search, paid social and remarketing efforts across multiple digital platforms.
We’re looking for a full time Digital Media Marketing Specialist for our headquarters in the greater Kansas City area. Essential functions include:
• Develop, build, implement and manage paid search and paid social campaigns that drive to Company website
• Optimize and develop strategies for paid search and paid social campaigns to increase effectiveness
• Maintain paid search and paid social campaigns within specified budgets
• Work directly with internal clients to understand business segment goals/objectives to drive the paid search and paid social strategies
• Identify numerical trends within paid search accounts
• Create and implement new strategies
• Track, report, and analyze website analytics, initiatives and campaigns
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Test and Optimize ad copy for to increase click through rates and conversion rates
• Perform ongoing keyword discovery, expansion and optimization
• Research and analyze competitive landscape
• Collaborate with digital team members to drive overall web strategy
• Collaborate with Marketing team members to understand Company retailer strategy as it relates to paid search
• Manage and optimize remarketing efforts
• Provide activity reports to the marketing stakeholders
• Provide research findings as requested by Company management
• Maintain user expertise in the operations of all relevant Company products
Qualifications
Qualified candidates will possess a Bachelor’s degree from a accredited college or university in business, marketing, advertising, communication, journalism or another field relevant for performing the essential functions of this role AND possess a minimum of 2 years digital marketing experience with Search Engine Marketing experience. Other qualifications include:
• Must be detailed-oriented and have the ability to work proactively and effectively with minimal supervision
• Demonstrated experience with managing multiple campaigns with substantial monthly budgets
• Demonstrates proficient knowledge of social media and ad placement
• Demonstrates knowledge of current SEM trends and best practices
• Ability to prioritize and multi-task in a fast paced environment
• Demonstrated strong and effective verbal, written, and interpersonal communication skills
• Must be team-oriented, possess a positive attitude and work well with others
• Demonstrates excellent time management and follow-up skills with proven success in meeting deadlines
• Demonstrates mathematical aptitude to ensure accuracy of accounting documents and media schedules
• Demonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel
Experience with advertising on a local, national, and international scale is preferred! SEO experience is a plus.
Our benefits are designed to lead an evolving marketplace, support innovation and encourage a healthy balance between work and life. They allow our associates to make their own decisions about their wellbeing and future and consistently rank Company as a top tier benefits provider when compared to other high-tech employers. We offer a choice of high value medical, dental and vision plans with low or no premiums, to fit your and your family’s preferences. In addition, Company’s financial benefits include a generous 401K retirement plan that provides 5% of pay base contribution plus a match of 75 cents for every dollar you contribute to a maximum of 10% of your compensation. The employee stock purchase plan allows for shares to be bought at a 15% discount. Company offers many other benefits and perks ranging from wellbeing initiatives, educational assistance and career development, community charity support, and employee discounts just to name a few.
EEO/AA/Minorities/Females/Disabled/Veterans