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Digital Marketing Supervisor
Entertainment & Media Industry Company
London, , United Kingdom
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Job Description
We are looking for a Marketing & Digital Supervisor to join the team. You will support the Disney Channels Senior Marketing Manager and Senior Digital Manager with digital and marketing strategies and facilitating local deployment.
Additionally you'll be adding insight to marketing and digital campaign performance and analytic as well as working as the key communication bridge between the US and regional stakeholders.
Responsibilities
Marketing:
• Work with Snr Manager, Marketing on developing creative briefs and managing creative agencies for off-air marketing/digital campaigns as needed
• Manage briefing of global media agency on media guidelines/PCA’s as well as EMEA bought activities for key channel priorities across Disney Junior, Disney Channel and Disney XD
• Responsibility for development and maintenance of regional budget tracker and local EMEA market bought campaign overview, working with finance, Carat and local markets
Digital Marketing:
• Responsible for the management and marketing of all Disney Channel related iOS and Android applications, with EMEA marketing direction and UK implementation.
• Liaising with the US DI & Channel teams & regional stakeholders, creating regional product roadmaps and ensuring dissemination of information to local EMEA teams.
• Work with regional DI Finance team to review individual app P&L, localisation costs and price point.
• Manage the app localisation process, being the key point of contact between EMEA and the US agency, managing translation documents and delivery.
• Model relationship between media support and installs, with a particular focus on driving efficiency of owned media incl. on air support, websites and social.
• Ensure DMD team has visibility of road map and responsible for delivering marketing assets for app store placements.
• Brief and book owned and on air teams for TV support, reversion US assets where possible and creating original assets for EMEA lead productions.
• Track both revenue and install performance of apps post launch, optimise any marketing activity and ensure key stakeholders are regularly kept abreast.
• Liaise with US Publishing team to ensure EMEA visibility on any channel related publishing apps.
• Ensure visibility of any licensed app deals with 3rd parties using channel properties and advise on product development where required.
• Regional Digital budget management, ensuring projects come in on cost, POs raised and receipted and keeping regional finance team updated.
• Champion digital and social media, stay up to date on emerging trends and technology
Basic Qualifications
• Substantial, proven experience within Marketing at Supervisor level, ideally with EMEA experience
• Formal marketing related education is desirable
• Experience within digital marketing, ideally having worked with iTunes, websites, Facebook & YouTube
• Strong project & agency management skills
• Good level of financial expertise – managing budgets
• Creativity and business sense is a must
• Good presentation skills
• Strong team player
• Good analytical skill, experience interpreting digital reports.
• Excellent attention to detail
• Passion for kids TV & digital and social media
• Good organisation and prioritisation skills
• Computer literate, office and photoshop
• A 2nd European language a bonus!
Job Posting Industries Digital / Interactive
Television
Additional Information Apply now!
All Disney roles require you to have the right to work in the UK.
Primary Location-City Hammersmith, London