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Digital Marketing Strategist – Automotive Advertising
Entertainment & Media Industry Company
Detroit, MI, United States
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Digital Marketing Strategist – Automotive Advertising
Company website, a Company company, part of the USA TODAY NETWORK, and the leader in delivering engaging news and information, has an immediate opening for aDigital Marketing Strategist - Auto. We deliver an ENGAGED AUDIENCEusing a variety of SOPHISTICATED TOOLSand resources, and provide our clients the INTEGRATED MARKETING EXPERTISEto help them meet their goals.
Company website and the USA Today Network are at the forefront of providing the newest, cutting edge advertising technologies for local businesses and value-based advertising solutions including, Company website, digital display advertising, SEO, SEM/PPC, maps & reputation management, social media platforms, email and Website development, among others.
This position will collaborate with our local sales and marketing team to increase digital market share by developing strategies to plan and execute multimedia marketing solutions. This position will focus on Automotive clients with local decision-makers. This role will require the ability to understand and articulate digital business offerings and their value propositions to customers.
Requirements:
• Must be able to identify the current needs of client base; communicate the benefits of our audience based marketing solutions as they relate to each need and then sell the appropriate campaign.
• Work through objections/concerns regarding costs, budgets and selling strategies.
• Must have ability to research problems and provide solutions.
• Intense understanding of digital media platforms and digitally savvy.
• Also requires an understanding of the Company’s digital products and as it relates to customers,
prospects, and key trends.
• Demonstrated ability to grow and maintain market share.
• Ability to accurately develop forecasts and manage pipelines.
• Proficient in face-to-face sales calling including up-selling, appointment setting and cold
calling.
• Ability to effectively articulate product values propositions to customers. Demonstrated record of
success in a goal-oriented, highly accountable environment; in building customer-based revenue and in delivering customer solutions based on identified needs.
• Ability to work effectively as part of a team.
• Ability to effectively manage time as it relates to focusing on sales related activities.
• Ability to drive initiatives for positive, constructive change.
• Strong Microsoft Office skills (MS Word and PowerPoint) spelling and grammar skills.
USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you’ll have the luxury of living in a community you love while making a national impact.
Company Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.
Connect with us on LinkedIn, Twitter, Facebook, Glassdoor, Indeed & The Muse to learn more about our dynamic company culture!