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Digital Marketing Coordinator - Affiliate, Topshop
Fashion Industry Company
Greater London, , United Kingdom
Job Details - this job has expired, please see similar jobs below
A BIT ABOUT
Topshop is a mecca for cool girls and the electric British style is known all over the world. Over 300 stores are currently operating in the UK and we also ship to over 100 other countries - the world really is our oyster! The Oxford Circus flagship - a fashion setter our customer cannot resist - spreads its love over the pond to flagships in Chicago and New York. We are on a mission to bring style to our customer wherever they are.
Topshop's directional pieces with luxurious finishes are products that any customer would fall seriously in love with. The international creative scene is captured in the mix as the globe is scoured for the very best up-and-coming design talent. Not only this, but pieces are brought to our customer inspired by the catwalk and produced to fit perfectly into their wardrobe - think collaborations with Christopher Kane, Kate Moss, Celia Birtwell, Marios Schwab and David Koma. Here, there is a fresh take on making new season pieces work.
So... Are you inspired and driven by style setting in a fast-paced environment to produce the star of our customer's wardrobe? At Topshop you will absolutely love everything fashion and gain the opportunity to show off your amazing talent and passion to inspire our customer.
THE ROLE
The TOPSHOP online space is growing by the second and we are currently on the lookout for a Digital Acquisition Officer to support and drive this even further. Reporting into the Global Digital Marketing Manager, you will need to demonstrate excellent commercial skills combined with proven digital experience. Working closely with the Global Digital Marketing Manager you will be instrumental in supporting the implementation and delivery of the digital marketing strategy to drive acquisition and retention of the TOPSHOP Customer.
Objective: To support and evolve the acquisition and retention of the TOPSHOP digital customer by pushing the boundaries within the online space.
WHAT YOU WILL BE DOING
• Brief, support and monitor activity on Affiliate Networks across the specified markets, including campaign planning, creative delivery process, promotional campaigns & all analysis / backend processes necessary to maintain & optimize all the activities
• Direct account management & support in managing partners of various types (including Shopping Portals, Loyalty & Rewards programs, Blogger networks, Incentives & Closed Groups players) with the goal of establishing long-lasting relationships & building a strong and effective network of directly managed partnerships
• Cooperate and work jointly with local teams and other business stakeholders to ensure that local activities are fully executed and aligned with central objectives
• Constantly monitor performance & run ad hoc analysis to evaluate results in region of responsibility
• Be an internal advocate of emerging trends, technologies and opportunities in the affiliates/partnerships in the specified markets
• To work alongside the Editorial, Trading, Analytics and Brand teams to manage integrated digital marketing campaigns.
• To drive interest and passion for the brand ensuring a competitive edge to all digital marketing activity.
• Effectively measure performance across partners – establishing goals and targets in driving business
MUST HAVES
• Able to gain trust, respect and confidence quickly and effectively.
• Excellent awareness of the digital arena.
• Proven experience of driving sales and managing Affiliate, Partnership and Influencer Marketing programmes
• Strong affinity with fashion with a natural connection to the TOPSHOP customer.
• Creative thinker with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
• Ability to combine an innovative approach with commerciality.
• A self starter mindset, with the ability to work under minimal supervision and guidance.
• The proven ability to negotiate and drive performance, liaising at a senior level with confidence and impact.
• Results driven and delivery focused. Enthusiasm, energy and determination to achieve results, including those achieved through influence on related teams.
• A data driven approach with excellent analytical skills, strong Excel user
• The ability to build strong collaborative internal & external relationships, excellent communication skills
• A strongly commercial mind-set
• Experience in operating in an international and multicultural environment, with the ability to understand & adapt to differences in geographies & culture.
THE EXCITING PART
• Generous holiday with holiday trading
• 25% staff discount
• Early finish summer hours
• Access to sample sales
• Regular team and company social events
• Pension scheme
• Company bonus scheme
• Interest free season ticket loan
We regret, due to volume, only suitable applicants will be contacted
You’ll find every Company brand shares the same values. We all start with letting people be themselves. We are informal while professional, and we are all about mixing fun with commercial nous. Throughout your career with us we will help you develop, and give you the chance to influence our future. It's not only our products but our people who drive our success. Our people are at the heart of everything we do.