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Digital Manager
Fashion Industry Company
Singapore, , Singapore
Job Details - this job has expired, please see similar jobs below
KEY RESPONSIBILITIES
ECOMMERCE
• Develop a multi-channel e-commerce strategic roadmap across both direct and indirect (E-Retailers/Tailers) with business casing
• Oversee performance & optimization of all E-Commerce activities including
◦ Store conversions
◦ Functionality & UI enhancements,
◦ Operational inefficiencies or gaps (e.g. logistics, customer service, vendors)
◦ Cross & Up-selling across shopping experience including post-sale
◦ Total costs of operations
• Work with brand teams to optimize traffic using all levers (media, search, social, partnerships…) and ensure cross-channel synergies
• Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and leverage data to deploy & adapt the strategy
CRM
• Develop a multi-channel/touchpoints consumer interaction strategy to achieve the L’Oreal Luxe division’s goals of accelerating personalization across all interactions.
◦ Channels include point-of-sale (standalone stores and department counters), E-Commerce stores, varying social media channels, consumer service, brand/marketing websites, mobile channels and advertising outlets.
◦ Consumers include both existing & prospects
• Define and/or optimize consumer communications plans to increase both the frequency of communications, and also the channels of communications whilst still remaining highly relevant.
• Design and/or optimize consumer rewards strategy to encourage higher interactions and increased brands’ visibilities beyond pure transactional based rewards
• Implement relevant segmentation to ensure differentiated communication, efficient strategy for acquisition, retention and loyalty on highest potential consumers
DIGITAL MARKETING
• Develop a multi-channel/touchpoints digital marketing strategy, identifying key areas of enhancement or development, across own, earn and paid channels
◦ Channels include E-boutiques (our direct-to-consumer Ecommerce stores), Social Networks, Mobile Social, Bloggers/Online Evangelists, Brand Sites, Community Sites, Video Sites, Partners (Online/Offline)
• Work with brand teams to identify the key digital landscape players and optimal ecosystem for each brand
• Work with brand teams to ensure Digital Marketing activities and Channels are optimized with
◦ Appropriate Content
◦ Channel Functionalities
◦ Appropriate Budget allocations
• Work with brand teams and APAC teams to track digital marketing expenditures
• Monitor all channels’ traffic quality based on KPIs defined by APAC teams
• Work with Regional & Local IT team members to be the Business User and represent the business needs in overseeing the implementation, maintenance, enhancements of digital platforms
• Monitor & report Digital performance on behalf of brands
RELATIONS
• Partner closely with Brand, Digital & CRM teams in country
• Partner closely with Regional & Local IT teams
• Partner closely with Regional Digital team
CORE Skills & Experience:
# 6 to 8 years experienced in Digital
# Strong interpersonal skills
# Comfortable in communicating with different nationalities & different cultures in English
# Highly collaborative personality
# Strong experience working with IT teams in digital platforms
# Previously managed a Ecommerce business and Digital Marketing for a brand (or in an agency that managed it long-term for a brand)
# Has experience across multiple Digital channels including search, social, email, display, video etc.