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Digital Intelligence Analyst
Fashion Industry Company
Jersey City, NJ, United States
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Digital Intelligence Analyst (Kipling)
There is an immediate opening for a Digital Intelligent Analyst on our Kipling team. This position is responsible for supporting the e-Commerce and Marketing teams with reporting and in-depth analysis. This position is instrumental in the development and delivery of business intelligence reporting with actionable data analysis easily accessible to business decision makers. This position enables and empowers the organizations with analytic insight to support planning, tactical execution, and optimization of the customer experience.
The Digital Intelligence Analyst is responsible for analyzing, reporting and identifying trends and opportunities to improve sales, site performance, marketing campaigns, and overall user experience. The ideal candidate will have significant experience in data analysis, eCommerce and the digital marketing environment.
• Responsible for delivering analysis support and data-driven guidance to the e-commerce leadership teams for Kipling and other stakeholders throughout the VF Sportswear organization
• Interact directly and collaboratively with key stakeholders (marketing, merchandising, operations) to understand objectives and identify the key data points which will deliver valuable, actionable insights and areas of opportunity
• Develop processes to improve analytic tools such as Adobe Analytics and Clicktale systems. Drive reporting consistency.
• Optimize digital marketing spend though analysis and budgeting
• Work with VF digital SMEs on the development of a holistic (cross-channel) view of the customer. Goal: better understand customers’ behaviors and expectations to enhance relevancy of communications and offers.
• Analyze data from different sources (eg Google Analytics, Google Adwords, Adobe Analytics, Monetate, Exact Target, Clicktale,) to develop understanding of website behaviors and identify, prioritize areas of improvement in site usability and merchandising.
• Compile available information for multiple sources to determine best insights for key business questions.
Education/Experience:
5+ Years working in a digital or e-commerce environment
Bachelors or Business Management degree or equivalent combination of education and experience.
Skills:
• Retail e-commerce experience required.
• Experience with internet based technology platforms
• Proficiency with Adobe Analytics required.
• Google Tag Manager experience preferred.
• .Proficiency in Excel required incl. experience with charting, using large data sets and macros
• Passion for retail e-commerce analytics and intellectual curiosity is required. Proven ability to pro-actively ask and propose rather than merely react and deliver on questions asked by others.
• Strong understanding of e-commerce (incl. mobile) technology platforms required.
• Excellent communication skills (written and oral) and interpersonal skills
• Strong time management and executional skills
• Strong ability to multi-task, extremely organized with attention to detail
• High level of initiative (self-motivation)
• Team player
About Company:
VF Sportswear, Inc. offers an ideal environment for motivated, quality-focused professionals eager for success. We offer a competitive compensation package including health, dental, retirement savings and 401K plan.