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Digital Director
Entertainment & Media Industry Company
Lansing, MI, United States
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Description
WSYM-TV is hiring a Director of Digital to join our growing team. The Director of Digital will oversee the station's digital business and operations. This position reports directly to the General Manager and functions on the General Manager's local leadership team.
Key activities:
• Set and execute local digital strategy to achieve business goals
• Responsible for working with the local News Director creating and managing internal systems and processes to keep all digital platforms up-to-date, current and competitive with local news and information (text, video, data) 24 hours a day, 7 days a week
• Partner with local sales management to achieve revenue targets; capitalize on alternate revenue streams, including passive revenue
• Responsible for the overall management and functionality of the website and all other assigned digital platforms such as mobile, tablet and social and third-party/syndicated
• Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms
• Optimize pages and sections of the website for search (SEO)
• Track monthly analytics including standard web, advertiser, video, mobile and social
• Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs
• Conceptualize and create new content areas on the website and manage others engaged in similar assignments
• Work with site partners and advertisers to create and maintain web content including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps; some design of advertiser creative may be required
• Troubleshoot any problems that may develop with the website
• Manage digital department staff
• Provide digital training and development for station colleagues
Education & Experience/Certifications
• College degree in a related field or equivalent experience required
• 3+ years of comprehensive digital media experience required
• 5+ years experience in digital media, journalism, broadcast, media sales or a closely related field
• 2 - 5 years of supervisory experience strongly preferred
Skills & Abilities
• Ability to multi-task and prioritize in a fast-paced newsroom environment
• Ability to meet deadlines
• Proven ability to work collaboratively with editorial, sales and marketing leaders
• Strong sense of initiative and focus on continuous learning
• Strong understanding of analytics for digital audience, engagement and revenue
• Ability to build strong relationships in the local station, with the corporate team, and with third-party partners
• Demonstrated entrepreneurial abilities with start-up business/project skills strongly preferred
• Demonstrated change management skills or experience
• Persuasive, encouraging and motivating
• Working knowledge of online content management systems (CMSs) and HTML
• Working knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
• Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred
• Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube) is strongly preferred
About Company:
Company (NYSE: Company) serves audiences and businesses through a growing portfolio of television, radio and digital media brands. Company is one of the nation's largest independent TV station owners, with 33 television stations in 24 markets and a reach of nearly one in five U.S. households. It also owns 34 radio stations in eight markets. Company also runs an expanding collection of local and national digital journalism and information businesses, including multi-platform satire and humor brand Cracked, podcast industry leader Midroll Media and over-the-top video news service Newsy. Company also produces television shows including "The List" and "The Now," runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the long-time steward of the nation's largest, most successful and longest-running educational program, the Company National Spelling Bee. Founded in 1878, Company has held for decades to the motto, "Give light and the people will find their own way."
As an equal employment opportunity employer, Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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