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Data Analyst/Marketing
Entertainment & Media Industry Company
Baltimore, MD, United States
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Marketing Data Analyst
Baltimore's leading media company, The Baltimore Sun Media Group, is seeking an experienced data analyst to join our team. We're looking for a data storyteller and “get it done” expert. The Baltimore Sun Media Group is looking for an exceptional data analyst to synthesize and leverage our massive dataset of audience, financial, circulation and marketing data to enhance our traditional business as well as rocket-fuel the acceleration and inception of new and digital businesses.
Responsibilities:
• Perform planned and ad hoc summaries describing consumer and advertiser behavior. Products include traditional print and digital media. Behaviors include overall trends as well as reaction to specific marketing and sales initiatives to acquire and retain customers.
• Extract data from relational databases and other sources. Convert raw data into variables suitable for various statistical analyses. Analyses include scoring models to maximize response, profit, or circulation impact of direct marketing campaigns, segmentation, and net present value.
• Translate scoring model results into code to rank promotable lead files to select the best leads for a campaign
• Automate SAS processes to produce results efficiently on a regular basis, usually monthly
• Provide SAS programming support to the statistics manager as needed
Qualifications:
OUR IDEAL CANDIDATE
• Experience writing SAS code
• SQL experience within SAS
• Clickstream data experience
• Ability to automate processes and analyze results
• Bachelor’s degree in statistics, computer science or related field with emphasis in quantitative analysis, database marketing, or marketing analytics
• 1-5 years of applicable experience preferred
• Knowledge of SAS, including DATA step programming and use of Base PROCs
• Experience with SAS Enterprise Guide, Oracle, SQL, and UNIX a plus
• Must be technically strong and comfortable in an analytical environment with attention to detail
• Must be able to effectively balance multiple tasks while meeting tight deadlines
We are a next-generation media company committed to delivering innovative experiences across all platforms that engage,informand entertainlocal communities through our iconic, market-leading brands.
The Baltimore Sun Media Group has been serving the Baltimore Market for over 175 years and is part of the Company, one of the most respected media companies in the world.
Company (NYSE:TPUB) is a diversified mediaand marketing-solutions companythat delivers innovative experiencesfor audiences and advertisers across all platforms. The company’s diverse portfolio of iconic news and information brands includes 11 award-winning major daily titles, more than 60 digital propertiesand more than 180 verticalsin markets, including Los Angeles; San Diego; Chicago; South Florida; Orlando; Baltimore; Carroll County and Annapolis, Md.; Hartford, Conn.; Allentown, Pa., and Newport News, Va.
Company also offers an array of customized marketing solutions, and operates a number of niche products, including Hoy, El Sentinel and VidaLatina, making Company the country’s largest Spanish-language publisher.
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