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Content Strategy Marketing Manager
Entertainment & Media Industry Company
Washington, DC, United States
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Government Executive Media Group (GEMG) is Company’s B2B division, leading the national discussion on government and serving a fast-growing, digitally savvy audience. Our content marketing team serves our most strategic clients – including Fortune 500 companies and Silicon Valley tech stars – by creating branded content and native advertising campaigns that push our clients to the forefront of marketing performance, constantly redefining what’s possible.
The Content Strategy Marketing Manager will join a small but fast-paced team with a scrappy attitude and a love for creative marketing. You will play an integral role in conceiving branded content and advertising campaigns for a wide range of advertisers and overseeing their execution.
Responsibilities include:
• Conceiving unique, best-in-class branded content, marketing, and advertising campaigns that align with both GEMG’s sensibilities and the client’s objectives
• Managing GEMG’s marketing services business line, including product development and pricing, P/L management, and staff hiring and development
• Directly overseeing complex or strategic client campaigns, serving as a consultant to client and leading campaign strategy development and execution
• Collaborating on sales efforts, helping to draft sales materials, consulting on proposal strategies, participating in client pitches, and reviewing contracts
• Serving as content marketing evangelist, both within GEMG and across the government contractor community
Across Company, generally, the firm looks for two “pillar gifts” in its candidates. In all of us, these are more aspirational than actual, but they are central in our intentions.
1. Force of Intellect - Company seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment.
2. Spirit of Generosity - Equally, Company seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct.
Company is an equal opportunity employer of minorities, women, veterans and those with disabilities.