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Content and Media Planner
Entertainment & Media Industry Company
Irvine, CA, United States
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Overwatch League is a global, world-class esports ecosystem designed from the ground up to ensure that teams and players can thrive for years to come, and that their fans have the best experience possible. Overwatch League melds Blizzard’s experience in esports with best practices of time-honored traditional sports. We’ll be launching Overwatch League in 2017.
As content and media planner, you’ll be responsible for overseeing the league’s comprehensive media strategy across channels. You’ll contribute research, advise on strategy, and establish the relationships necessary to execute the plans.
Responsibilities
• Develop robust content and media plans to address a diverse and global audience.
• Research, compile, and evaluate market data to advise media and advertising needs.
• Partner with marketing and PR to ensure coordinated planning and consistent messaging.
• Maintain awareness of evolving industry best practices and trends.
• Establish and maintain relationships with vendors and sales representatives.
• Negotiate rates and buys.
Requirements
• Bachelor’s Degree in Marketing, PR, Business, related field or equivalent work experience
• A minimum of 4 years’ experience in content and media planning, preferably for video games or sports
• Demonstrated success in multi-channel branding and marketing campaigns
• Knowledgeable in media formats and practices (digital, print, broadcast, radio, etc.)
• Knowledgeable in a wide variety of media tracking and measuring services and tools
• Strong research and analytical skills
• Excellent negotiator
Pluses
• Previous game or sports marketing, or communications agency work experience
Required Application Materials
• Resume
• Cover letter which should include:
◦ Why you are interested in working at Overwatch League
**Only submittals with cover letters will be considered.
Company is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!