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Client Director, Analytics
Advertising Industry Company
New York, NY, United States
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Mediabrands Insights - Client Director, Analytics
Position Summary
The Client Director, Analytics is a key player within Mediabrands Insights, reporting to the SVP of Analytics. A successful candidate has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions. The Client Director, Analytics will manage the marketing mix modeling practice supporting a portfolio of accounts. Thy will have a critical role in ensuring consistent and quality output on all projects. Will act as a key interface for clients and will work closely with Account Management to ensure projects are aligned to client business goals and strategy.
Essential Functions
• Bridging the planning target to Audiences that we can buy/reach with media
• Audience measurement within and across channels (incl. our proprietary tool AMP for Planning)
• Audience investment decision tools (e.g. Matrix R&F, Dimensions, Improve)
• Media measurement vendor evaluation, contracting & budget management
• Cross Channel Response Attribution Analytics & Media Plan Optimization (e.g. modeling, AMP for Effectiveness, ad effectiveness studies)
• In Channel Response Attribution Analytics & Investment Plan Optimization (e.g. Multi-touch Attribution, TV STB database merges)
• Media effectiveness measurement vendor evaluation, contracting & budget management
• Advanced Customer Segmentation
• Instrument & Experiment design
• Team and people management
• New Business Development support
Qualifications
Education:
• Bachelor's degree in quantitative field of study
• Master’s degree or higher is preferred
Work Experience:
• 10+ years in Media Analytics and/or Audience Research
• Experience with or exposure to the following Analytic methods:Time Series Regression w/ Cross Section, Customer Segmentation, Discriminant Analysis, Choice Models, Machine Learning, digital ad performance reporting & analysis, multi-touch attribution
• Using data sources such as: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, Comscore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends)
• Using analytic software like:IMS Suite, Excel, RDBMS (e.g. SQL Server), Statistics Package (e.g. SPSS, SAS, eViews, R), Data Visualization (e.g. Tableau)
• Consumer Research: Survey Design and fielding
• Team Management: 5+ people
• Training:Development and management of 5+ programs
Skills:
• Analysis: Deductive and inductive reasoning. Data planning & hypotheses specification.
• Communication:Logical writing, research paper and presentations. Discussion, debate & resolution. Presentation to small & large groups.
• Project:Management, Documentation, Planning
• Business Process: Management, Documentation, Planning & Re-engineering
• People Management:Hiring, Motivating & Career Development
• Team Management: Collaboration & Knowledge Sharing
About Us
Mediabrands Insights brings the power of data to life in marketing. Our unique data assets, deep partnerships, cutting-edge technology, and outstanding talent make us the most complete data-driven consultancy in the media industry. Mediabrands Insights unites the research, ad operations, and analytics teams from media agencies like UM, Company, and BPN, bringing together 400 insights professionals globally. We discover knowledge and create business intelligence for our clients. We deliver synthesis to drive execution, not just analysis. Our strategic thinking fuels media planning and buying of our agency partners.