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Category Marketing Coordinator
Fashion Industry Company
Wausau, WI, United States
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Overview
Eastbay, a division of Company Inc. that serves elite high school athletes, is on the cutting edge of on-line retail marketing and technology. We are searching for a Category Marketing Coordinator to creatively merchandise the assigned category assortment and selection of products to ensure divisional sales and profit objectives are met.
Responsibilities
• Develops and executes multi-channel category marketing plans designed to increase sales and profits.
• Works closely with business unit to become familiar with products and consumer in order to develop appropriate strategies and designs for communicating to the target.
• Consults with Marketing Account Planners to coordinate and implement vendor proposals to meet brand strategy and align with category marketing plans.
• Reviews market research and internal reports to keep up to date on category sales and goals. Understands category demographics and stays current with marketing/merchandising trends.
• Develops new multi-channel opportunities in marketing the Eastbay brand and their assigned category. (Ex: grass roots events, ads, vendor opportunities, videos, tests, ROIs, etc.)
• Creates and proofs accurate and intelligently merchandised multi-channel layouts (ex: catalog, web pages, ads, emails) per brand standards and category marketing plans.
• Ability to direct visual and verbal content of creative multi-channel materials. Strong artistic and conceptual thinking ability.
• Responsible for communicating to the customer service teams (call center, internet, etc) as needed regarding upcoming promotional details, contests, product initiatives, etc, as related to their category.
Qualifications
• Bachelor's degree (B. A.) from four-year college or university; one to two years related experience and/or training; or equivalent combination of education and experience.