This job has expired, please see additional jobs below
Business Intelligence and Marketing Analyst
Entertainment & Media Industry Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
This individual will lead the development, implementation, and ongoing execution of a Marketing Analytics department within the Marketing division. The Marketing Analyst will strategically create an internal business function that will gather, analyze, and interpret Business data, as well as Sales and Marketing data, in order to create a marketing-related business roadmap for ongoing execution. This position will serve as a key revenue-driver within the company, and will be instrumental in the future success and growth of the Marketing and Sales teams.
The ideal candidate will possess a valuable combination of deep experience utilizing data analytics, while being able to effectively “tell the story” behind the analytics and also translate the findings into meaningful business recommendations and insights. This individual should be a change agent who is capable of creating and leading a new function within a mid-sized, global company. The company is seeking an individual who operates effectively in a hands-on role, but is also a strategic, big-picture leader. Some initial responsibilities will include gathering, reviewing, and analyzing historical data and legacy systems in order to effectively create an action plan to move forward with. The role will interface heavily with the Executive team, Business Leaders and other Analytical teams, so top-notch communication and presentation skills are necessary.
The Marketing Analyst will be responsible for all phases of a marketing analytics engagement including scoping of projects, execution of analysis, and management of projects and presentation of results.
Duties include evaluating success of campaign objectives, benchmarking, providing possible root causes and making strategic recommendations for optimization/ improvement. The candidate will be expected to project mentor teams through all phases of analytical production.
Additionally, the Marketing Analyst will interact directly with Business and represent Marketing's analytic practice by providing intelligent, quantitatively-derived insights and recommendations.
Role Overview
The Marketing Analyst Will Assume the Following Responsibilities:
• Statistical Analysis – Campaign inception, performance measurement and optimization
• Advanced analytics – Segmentation, Predictive modeling, Forecasting
• Business needs assessment and scoping, planning of projects and management of outputs
• Responsible for all outputs (reporting, analyses, dashboards, models, etc)
• Acts as trusted advisor to Business
• Operational data into reports with recommendations
• Market the capabilities of the team to internal agency staff
Analytics
Responsibilities:
• Responsible for data mining of customer data
• Building of segmentation, predictive models representing customer behavior
• Data manipulation and transformation
• Business case development and opportunity sizing
• Development of test and measurement plan
• Analysis of campaign performance and customer behavioral changes
• Working with global teams, specifically Europe and Asia.
Business Relations:
• Plans and directs the analysis of the Business’s strategic agenda
• Gains Business’s trust as a valued marketing expert
• Builds counseling relationships with mid-level members of the Business team
• Relates well to people at all levels (junior, peer and senior) within the organization
• Constantly monitors and manages Business’s expectations
Communications Skills:
• Leads development of presentation logic and flow for entire document
• Independently writes well structure and persuasive end products
• Communicates good ideas frequently and effectively in most settings
• Clarifies and summarizes various inputs from broader team
• Confidently delivers presentations
Project Management:
• Manages, scopes and plans projects with realistic goals, resources, actions and dates
• Understands how to divide and combine tasks into efficient workflow
• Anticipates potential project management risks and escalates to management
Growth Management:
• Proactively identify and lead small incremental engagement with existing Business
• Contributor to creating new tools for the discipline
• Strives to evolve specialty expertise by recommending ideas to improve the overall growth of the group
Experience
Qualifications:
• 3+ years' experience in marketing analytics, multivariate modeling, segmentation, quantitative methods, database and digital data
• Educational background in quantitative field
Technical Skills:
• Expertise with SQL-based databases (e.g. SQL Server, MYSQL, Access, Greenplum, etc.)
• Project Management Experience (Agile is a plus)
• Segmentation and predictive modeling
• Experience with market-leading data visualization software tools (e.g. QlikView, Tableau, Cognos, etc.)-and Web Analytics Tools (Google analytics, Omniture etc)
• Experience with R or other statistical software tools is a plus
• Statistics, A/B testing, multivariate testing