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Business Analyst - Intelligence & Visualization
Entertainment & Media Industry Company
Los Angeles, CA, United States
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Company is the world’s leading sports and live entertainment company with operations in the following business segments:
• Company Facilities, which with its affiliates owns, manages or consults with more than 120 venues
• Company Live, which is one of the largest live music companies in the world dedicated to live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals
• Company Sports, which is the world’s largest operator of sports franchises and high-profile sporting events
• Company Global Partnerships, which supports each of Company’s divisions through worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships
• Company Real Estate, which develops major sports and entertainment districts worldwide
With offices on five continents, the company uses its global network of venues, portfolio of powerful sports and music brands, ticketing and content distribution platforms and its integrated entertainment districts to deliver the most creative and innovative live sports and entertainment experiences that inspire athletes, teams, artists and fans.
The Business Analyst-Intelligence & Visualization Analyst works with the Manager, Data Science to support the analysis and segmentation strategy of Company’s customer database. This position also supports the Manager, Digital Technology and Experience to maximize the use of Company’s MCCM to deliver campaigns across a variety of channels; utilizing and providing the insight and visualization to the business that supports the evaluation of marketing campaigns.
This position is responsible for the design, development, testing and deployment of accurate and automated reports, dashboards and visualizations that provide actionable and real-time insight into the performance of the business and support the end-to-end BI function. Also responsible for providing insight and identifying new opportunities to support Global Partnerships initiatives and activations.
Job Responsibilities:
• Identifies and develops segments of the Company customer database based on previous purchase history, digital engagement and demographics
• Provides analysis and insight into the performance of digital marketing campaigns across the Company businesses
• Works with the venue premium sales teams to identify opportunities for up-sell of premium experiences and products
• Responsible for the creation and management of a reporting and visualization solution that provides interactive and dynamic, real-time insight into the performance of events and campaigns
• Supports Company Global Partnerships with insights on trends and analysis to support client negotiations and pitches
• Provide support to our venues to identify new opportunities for the promotion of products during events
• Provides ad-hoc analysis and segmentation requests to support events and tour sales across our businesses
• Works with the Company Europe Business Intellignece team to develop the event analytics platform to support the US venues
Basic Qualifications:
• A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Computer science/Mathematics or a related field
• 3 years of related work experience
• Knowledge of statistical analysis tolls such as R, SPSS and SAS
• Strong knowledge of SQL and proven experience of working with the major databases platforms
• Experience of visualization tools such as Tableau
• Ability to work independently to complete work objectives, as well as in a team environment
• Working knowledge of Microsoft Office Products (Outlook, Word, Excel, PowerPoint); and ability to learn required business systems
• Ability to work on multiple projects simultaneously while meeting tight deadlines
• Knowledge of visual techniques for data analysis and presentation
• Strong analytical skills; ability to manage, manipulate and analyze raw data, draw conclusions, and develop actionable recommendations using technology
• Strong written, verbal and presentation skills
• Experience of working with web analytics tools such as Google Analytics or Adobe Analytics
• Experience of visualization tools such as Tableau
Company reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. Company may require an employee to perform duties outside his/her normal description.