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Business Analyst - Digital Technology
Entertainment & Media Industry Company
Los Angeles, CA, United States
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Company is the world’s leading sports and live entertainment company with operations in the following business segments:
• Company Facilities, which with its affiliates owns, manages or consults with more than 120 venues
• Company Live, which is one of the largest live music companies in the world dedicated to live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals
• Company Sports, which is the world’s largest operator of sports franchises and high-profile sporting events
• Company Global Partnerships, which supports each of Company’s divisions through worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships
• Company Real Estate, which develops major sports and entertainment districts worldwide
With offices on five continents, the company uses its global network of venues, portfolio of powerful sports and music brands, ticketing and content distribution platforms and its integrated entertainment districts to deliver the most creative and innovative live sports and entertainment experiences that inspire athletes, teams, artists and fans.
The Business Analyst-Digital Technology works with the Manager, Digital Technology and Experience to deliver and manage the technology used across Company businesses to support marketing communication, fan engagement and a digital, in-event immersive experience. This role leads the analysis of fan engagement, drivies data acquisition solutions, delivers hands-on reporting and analysis, and tells the end-to-end data and digital story to deliver business results.
Job Responsibilities:
• Works with the Manager, Digital Technology and Experience to keep Company and its businesses at the forefront of live entertainment technology.
• Supports the Company businesses with the implementation of the multi-channel campaign management platform and the development and delivery of their multi-channel digital strategies, including the use of in-venue and mobile technology to meet their business objectives.
• Assists the businesses in development and analysis of multi-channel measurement and attribution strategies for earned, paid, and owned channels, based on their business objectives.
• Defines and document business requirements for automated reporting, particularly with regards to data-sourcing, design, and visualization.
• Performs digital audits to identify gaps in tagging, functionality, reporting, and analytics capabilities, and make recommendations to improve these capabilities over time.
• Provides innovation and advice to the businesses to enhance the use of existing digital solutions to support the business goals for Customer Experience and engagement and promote the use of new technology.
• Drives best-practice, end-to-end tagging solution design and data flow architecture (across multiple channels, platforms, and data sources) based on business and reporting needs, and manage the process to ensure adherence to guidelines and taxonomy
• Works with the data science team to perform and present adhoc, multi-channel, multi-touch (content) reporting and analysis across all sources, delivering business insights and recommendations to the businesses.
Basic Qualifications:
• A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Computer Science, Digital Media, or Web Technology
• 3 years of related work experience
• Ability to work independently to complete work objectives, as well as in a team environment
• Working knowledge of Microsoft Office Products (Outlook, Word, Excel, PowerPoint); and ability to learn required business systems
• Ability to work on multiple projects simultaneously while meeting tight deadlines
• Strong knowledge of marketing automation tools and CRM solutions such as Salesforce Marketing Cloud
• Experience of experimentation, multi-variate and A/B testing and audience segmentation
• Experience of supporting a multi-channel customer marketing platform, including social listening and mobile
• Strong knowledge of digital and web analytics tools (Google Analytics, approaches and best practices, particularly within the context of measuring the ROI on integrated, multi-channel, content marketing programs.
Company reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. Company may require an employee to perform duties outside his/her normal description.