This job has expired, please see additional jobs below
Brand Strategist
Entertainment & Media Industry Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Summary
The Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Sr. Brand Strategist, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. They oversee delivery of campaign materials, such as media authorizations, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, the Brand Strategist participates in brainstorming sessions, status meetings and client plan presentations. The Brand Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client’s business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation.
Main Duties and Responsibilities
35% - Strategic Planning
20% - Client Relations
45% - Stewardship
• Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly
• Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations
• Effectively manage all daily tasks as well as guide development and education of Assistant Strategist
• Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
• Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
• Build and foster open communication with clients and media partners, serving as a key HMI contact
Supervisory Responsibilities
• Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon’s principles, industry and media trends
• Delegate and manage Assistant daily tasks, reviewing all finalized work for internal or client distribution
• Contribute to performance reviews of Assistant Brand Strategy, identifying strengths and areas for growth
• Participate in interview process for Assistant Brand Strategist role
Knowledge and Skills Required
• Minimum 1-2 years planning experience required, experience with multiple media channels preferred
• Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough)
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Effective verbal and written communication skills, problem solving mentality
• Professional demeanor and strong client relationship management experience
• Experience developing and presenting plan presentations
Certificates, licenses and registrations
No requirements for certificates, licenses and registrations
Physical Activity and Work Environment
No requirements for physical activity and work environment
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.