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AutoCAD Content Marketing Manager
Entertainment & Media Industry Company
San Francisco, CA, United States
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The Role
Company is looking for a content marketer to join our team and share new content creation for the AutoCAD family of products. This role is a newly created role to help us effectively engage with target customers, working with a top notch group of marketers to define the opportunities and generate customer demand. In this role, you will be driving content development including long form articles, imagery, infographics, videos and other associated web content.
The position sits within the Global Programs and Promotions team and will be tasked with supporting members of the field marketing and partner marketing teams with content about the AutoCAD family of products.
The Responsibilities
• Lead the investigation and research of emerging content distribution channels; specifically, what content requirements are needed and how to go about creating it
• Build and deliver content based on established roadmap/ editorial calendar that supports our programs and campaigns
• Execute content development including leveraging both internal and external resources (including contract writers, agencies and graphic designers)
• Deliver content across multiple properties and platforms, including new and emerging content forms (social media, video, articles, etc.)
Top 3 Signs That You’re a Strong Candidate
• You’re a modern marketer. You’re convinced that great marketing starts with a clear understanding of your target audience. With that information in hand, you know how to find audiences, the best channels to use to connect with them, what to say once you’ve made contact, and how to say it.
• You’re boldly creative. You’re unafraid to experiment, test out fresh ideas, and navigate uncharted territory. You’re happy being the one in the creative brainstorm with the most outrageous idea, and you have the wits, courage, and conviction to convince others that it’s worth trying.
• You're a team player. You're know how to be independent and collaborative at the same time. A strong team player with exceptional interpersonal and communication skills who can build relationships within Company as well as with vendors and agencies.
Qualifications
The Content Marketing Manager role requires a blend of applied marketing and editorial experience, as well as experience leading a variety of diverse team members and stakeholders.
• Content creator at heart; whether it's long-form written content, short videos or social media copy, your passion revolves around creating great stories
• Excellent communication and influencing skills
• Savvy with latest trends in digital content best practices across mobile and web platforms
• Strong relationship building and collaboration skills; ability to influence others and drive decisions
• Working knowledge of CAD software is a major plus
• Project management skills to develop and manage editorial schedules and drive to deadline. Experience working with project management tools (Asana, Trello, etc is a plus)
• Demonstrated initiative and self-driven attitude; thrives in a dynamic, fast-paced environment
• Writing and editorial experience in journalism, marketing, and public relations capacities
• Bachelor’s degree in English, Journalism, Public Relations, or related communications field