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Associate Media Director - Digital
Advertising Industry Company
Los Angeles, CA, United States
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Job Description
The Focus Features team is comprised of incredibly talented individuals who are dedicated to serving one of the best clients in the business.
Our passion for movies, pop-culture and media manifests in best-in class media solutions that deliver deep connections with the movie-going audience, bringing demographic and psychographic information to make sure every film is treated differently and special.
We pride ourselves on delivering best in class client by staffing exceptional talent with diverse perspectives and a deep understanding of creating success for sustainable and perishable brands, broad and niche target markets and national and local media.
Ninety percent of what makes Maxus a fulfilling and gratifying place to work is its culture. It has a family atmosphere, full of support and camaraderie, but is also a place to consistently develop and improve skills in areas like leadership, accountability, teamwork, communication, goal setting, and strategic planning. Maxus is among the most prestigious media agencies in Los Angeles.
The Role Objective:
Play a key role in the translation of client’s marketing and advertising objectives into overall media strategies. Directs development of media plans based on approved strategy. Helps bring together NBCU-wide investment activity for strong efficiencies and the best opportunities for our clients.
Responsibilities Plan Development:
• Maintain a deep understanding of client business goals and marketing objectives, and translating them into media objectives/strategies and strategic investments
• Develop interactive media campaigns/programs
• Present strategic media recommendations & investment plans to client and agency management
• Supervise the development and negotiation of all media buys & numerous major upfronts. Supervise and monitor implementation of all media buys and execution of upfronts
• Oversee long term partnerships with media companies
• Oversee all added value programs/opportunities to ensure smooth execution
Media Account Management:
• Check for accuracy, timeliness and quality of all media group outputs.
• Keep media and Account Management updated and informed on status of all account projects.
• Initiate Media, Account Group and appropriate client meetings.
• Provide client with strategic points-of- view.
• Attend and participate in client/Agency meetings.
Professional Development:
• Supervise, advise and counsel junior staff on all day-to-day activities.
• Train Interaction staff in media and marketing disciplines as well as the specifics of the client’s business and industry.
• Keep abreast of current events, media trends and any target market industry trends that impact client’s business.
• Meet with media vendors to keep abreast of the latest trends in communications.
• Train, instruct and advise junior staff in the various media training programs.