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Associate Email Marketing Manager
Entertainment & Media Industry Company
Santa Monica, CA, United States
Job Details - this job has expired, please see similar jobs below
Company is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It’s a mission that takes some serious smart, intense curiosity and determination to be the best. Come be part of the team that’s powering play.
SUMMARY
This hands-on, analytical role calls for a data-minded marketer with demonstrable experience developing strategies for email marketing aimed at optimizing engagement, loyalty, and acquisition/reacquisition. In this role you will help test, execute, maintain, update, and report on ad-hoc, automated and trigger-based email marketing program, including but not limited to onboarding, content promotion, retention and reacquisition programs, and ensure the successful performance of all email marketing as part of Company’s Marketing team. You will work closely with a number of teams, internal and external, in order to we execute email-marketing campaigns with the maximum ROI while providing incremental subscriber and user value.
WHAT YOU’LL DO
• Email production: creation, planning, scheduling, testing and updating of HTML emails.
• Target, execute and monitor email campaign launches and manage email service provider.
• Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
• Manage email campaign and traffic related communication to all required stakeholders.
• Monitor and negotiate work activities with internal and external partners in order to coordinate timely and consistent delivery of email campaigns with focus on technical execution.
• Manage daily/weekly/monthly reporting on all email marketing activities.
• Proactively identify opportunities to improve the effectiveness of email marketing programs or processes from in-depth knowledge of campaign management and email execution tools.
• Integrate data and metrics into our e-mail Marketing decision-making.
• Partner with the Manager, E-mail Marketing on developing and evolving an overall e-mail Marketing strategy that data shows is effective and is aligned well to Company’s strategic priorities
WHAT TO BRING
• 3+ years experience in email marketing, preferably in an online subscription business.
• Experience with ExactTarget/Sales Force
• Extensive email deployment experience and understanding of QA processes.
• Solid knowledge of HTML/CSS coding for email, and familiarity with responsive design.
• Solid knowledge of cross-browser and email environments (Firefox, IE, Safari, Chrome, etc.)
• Familiarity with Adobe Photoshop preferred.
• Experience writing SQL statements for data extractions.
• Knowledge of email best practices and deliverability.
• Impeccable attention to detail and accuracy.
• Superior project management skills.
• Ability to provide data-driven strategic recommendations.
• Excellent team player with the ability to bring innovative ideas to the organization.
• Excellent verbal, interpersonal, and written communication skills.
• Ability to anticipate needs, innovate, and flourish in a fast-paced environment.
• BA or BS Degree required.