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Associate Director of Marketing
Sports Industry Company
Starkville, MS, United States
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The Associate Director of Marketing will assist in the promotion of Mississippi State University Athletics events through traditional and grassroots efforts, implement strategies and harness technology to create strong fan experiences at all venues, and implement and execute strategic plans to drive revenue and sell tickets.
Company website the Assistant Athletic Director for Marketing with the overall marketing and advertising of Mississippi State Athletics.
Company website the Assistant Athletic Director for Marketing with season ticket campaigns as well as the coordination/implementation of promotions and events surrounding revenue sports.
Company websitesible for the advertising, collateral coordination, and entertainment/promotions for home women’s basketball and other sports as assigned.
Company websitee Maroon Memories fan experience program to meet revenue generation targets and goals while creating a strong gameday experience for fans.
Company websitee all aspects of the “Bully” mascot program, including: meeting revenue generation targets and goals, managing the tryouts process, and coordinating and scheduling mascot appearances.
Company websitee and coordinate the student internship program, including recruiting, scheduling and training a team of approximately 50 undergraduate students to accomplish marketing and fan engagement duties.
Company website as marketing liaison for student-athlete community service and promotional activities.
Company website as marketing liaison for Greek Life, Center for Student Activities, and other campus and student organizations.
Company website community outreach efforts to promote marketing programs to the Golden Triangle community.
Company websitenate with the Assistant Athletic Director and local community organizations on the planning and execution of special events, including: Football Fan Day, summer orientation, Central MS Summer Extravaganza, Homecoming festivities, New South Weekends, and Super Bulldog Weekend.
Company websitee the scheduling and coordination of National Anthems, special guests, and halftime entertainment for both men’s and women’s home basketball games and other similar special events.
Company websitenate with Assistant Athletic Director on execution of in-game sponsorship elements via Learfield for assigned sports to create fun and engaging in-game atmospheres for fans and student athletes.
Company websitenate all on-field game presentation efforts for Mississippi State Football.
Company website in the creation and execution of special presentations and recognitions delivered by members of the athletic staff.
Company websitem related duties as assigned.
Bachlor's degree in Public Relations, Marketing or related field with two (2) years of experience directly related to the duties and responsibilities specified.
Preferred Qualifications:
Master's degree; 24-36 months experience in collegiate athletic marketing, or related field; proficient in Adobe Photoshop, Illustrator, and InDesign.
Knowlege, Skills and Abilities:
1. Proficient in Microsoft Office
2. Detail oriented for accuracy of data and information
3. Highly organized and ability to balance multiple projects and deadlines
4. Strong initiative to solve problems
5. Extraordinary focus on customer service
6. Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned task as both a leader and/or a follower
7. Ability to work long hours including nights and weekends.
8. Excellent written and oral communication skills.
About Mississippi State University
Mississippi State University is committed to nondiscrimination, equal opportunity and affirmative action in employment. Accordingly, the University does not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation or group affiliation, age, disability or veteran status. As the “people’s university” of the State of Mississippi, our institutional goal is to recruit, hire, promote, educate and retain a highly talented, diverse and engaged workforce in order to support the University’s mission of teaching, research and service.