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Assistant Strategist, Direct Marketing
Entertainment & Media Industry Company
New York, NY, United States
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Job Description:
Main Duties and Responsibilities
50%- Administrative Responsibilities:
◦ Support strategist and senior strategist across a multitude of client deliverables
# Support team members in day-to-day campaign planning and account management/stewardship
# Assist in development of client POV’s
# Formatting and updating flowcharts and buy authorizations
# Assist in billing and budget maintenance
# Assist in reporting/analytics
# Assist in development of media authorizations
# Assist in actualizing media plans
# Perform basic functions in – and develop a foundational understanding of, key planning/analytical tools
# Assist in developing target profile
# Any research pertaining to media industry or client specific
# Pull competitive reporting and assess data
# Understand and use media management system/billing system
40% Client Support responsibilities:
◦ Participate in client meetings, as appropriate
◦ Participate in brand brainstorming discussions
◦ Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up to date)
10% Learning Tools:
◦ Acquire basic understanding of number relationships, media math and terminology
◦ Effectively interact with clients and other Horizon departments, i.e. buying, traffic, operations
◦ Learn HMI process, systems and tools
Supervisory Responsibilities
N/A
Knowledge and Skills Required
◦ Interest in the principles of advertising, marketing and media
◦ Highly organized and good sense of time management
◦ Ability to follow-through on tasks and be detail-oriented
◦ Ability to work as part of a team
◦ Strong written and verbal communication (ability to effectively and comfortably communicate and interact with clients and vendors)
◦ Excel and PowerPoint experience – with ability to speak about said experience in detail, is ideal
Certificates, licenses and registrations
Bachelor's degree, preferably with a concentration in Media Studies, Advertising or related field
Physical Activity and Work Environment
None
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.