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Assistant Buyer, Programmatic
Entertainment & Media Industry Company
Los Angeles, CA, United States
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Job Description:
We are currently seeking an Assistant Programmatic Buyerto support RTB optimization and strategy for theConstellation brandatHorizon Media. This role drives execution and improvement of ad-exchange media buying (banner, video, and mobile) for Constellation Beer and Wine.
Main Duties and Responsibilities
60% Buying and Optimization
20% Client Service
20% Trafficking and Reporting
• Support planning, buying and optimization of programmatic media across a portfolio of brands for the Constellations Brand
• Implement best practices for bidding, budget management, ad operations and reporting
• Support the documentation of optimizations and learnings
• Use reporting to make analytical decisions that lead to key optimizations and improved campaign performance
• Collaborate with Constellation direct site planners and Constellation brand team on RTB data strategy and premium-programmatic media plans
• Educate internal and external clients on DSP capabilities and routine optimizations
• Design and implement strategies to improve performance for clients, supporting recommendations with results data
Supervisory Responsibilities
Train more junior assistants and intern level programmatic buyers
Knowledge and Skills Required
Proven ability to make data driven decisions based on analytical data
Some knowledge of the programmatic space and understanding of the self-service DSP model
Some advertising experience
Proven ability to thrive in highly collaborative work environments
Preference to work on the disruptive side of business, with new DSP technology
Knowledge of statistical concepts relevant for optimization, as well as scientific testing in live media environments
Certificates, licenses and registrations
There are no requirements for certificates, licenses and registrations
Proven ability to thrive in highly collaborative work environments
Proven ability to thrive in highly collaborative work environments
Physical Activity and Work Environment
There are no requirements for physical activity and work environment.
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.