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Analyst, Global Social Media
Fashion Industry Company
New York, NY, United States
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Company is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
The role of the Analyst, Global Social Media is to monitor, analyze, and report on key social media metrics across the Company social ecosystem, surfacing insights that drive key brand and business decisions and shape strategies. This person will be responsible for synthesizing insights from social data, from the performance of brand and influencer content (organic & paid) to social listening. In summary, this person will help Company answer the “so what” of Social Media, using data to tell stories and provide actionable recommendations.
Major Responsibilities include but are not limited to:
• Monitor campaign performance and social buzz using a combination of native and custom analytics tools
• Analyze and report on the effectiveness of content and campaigns (organic and paid), delivering recommendations to maximize results and drive meaningful ROI
• Work with external vendors and technology platforms to configure and maintain analytics tools
• Ensure the right information is delivered to the right stakeholders at the right time (real time, daily, weekly, monthly, quarterly, annually and ad hoc)
• Identifying trends over time and making forward-looking recommendations based on past performance
• Benchmark results against competitors, keeping current on key trends, industry innovations and emerging social networks
• Be comfortable relaying social media data insights and analyses to senior management, in addition to helping educate the company at large
• Assist with and support management of Global Social Media budget and forecast spend
Desired Skills and Experience
• Preferred 2-3 years social media analytics experience, ideally in the fashion and / or retail space
• Demonstrated experience in synthesizing data analyses into actionable results
• Proficiency in Excel
• Experience using standard social listening tools (inc. Boolean) and platform native analytics (Instagram, Facebook, Twitter, YouTube, Pinterest, Weibo, WeChat, etc.); Experience using Sprinklr a plus
• Ability to organize, prioritize and multitask effectively
• Thrive in a fast paced on-time deliverable environment
• Strong insightful analytical skills and business acumen
• Creative and proactive communication skills
• Bachelor's Degree required
We are an Equal Opportunity Employer M/D/F/V