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Analyst, Ad Sales Research, Hispanic Group
Entertainment & Media Industry Company
New York, NY, United States
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About Us
Company is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Company owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Company’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
Responsibilities
Role Summary
The Company Hispanic Group, comprised of Telemundo and NBC Universo Cable are U.S. Spanish-language television networks committed to broadcast unique and outstanding national and local entertainment, news and sports programming to the fast-growing U.S. Hispanic audience. Telemundo and NBC Universo targets this growing and vibrant audience by delivering the best in Latino entertainment.
The Analyst, Ad Sales Research will be responsible for management, analyzing and positioning of data in support of sales positioning for Telemundo and NBC Universo. The Analyst will interface with internal constituencies (sales, client partnership development, client solutions) to translate the needs of client partners into “sellable” insights and stories through quantitative and qualitative analysis and data positioning.
• Assist with the development of all marketing collateral materials to position Telemundo and NBC Universo to agencies and advertisers (Nielsen ratings highlights, rankers, program one sheets, e-blasts, trade articles, sales videos, etc.)
• Develop category and consumer insights to support marketing opportunities
• Analyze competitive spending patterns
• Create proof of performance presentations based on campaign results
• Respond to ad hoc metrics-related queries from across the organization as necessary
Qualifications/Requirements
Basic Qualifications
• Four year degree (B.A., B.S.) from an accredited college or university
• 1-2 years of experience at an agency, media company, sales organization or in research
• Strong analytical background and experience managing large datasets
• Knowledge of media math
• Must be proficient in Microsoft Word, Excel, and PowerPoint
Eligibility Requirements
• Interested candidates must submit a resume/CV through Company website to be considered
• Must be willing to work in New York, NY
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
Desired Characteristics
• Knowledge of Nielsen Software – Lake 5, Galaxy Explorer, National Tool Box, Audience Watch, Brand Effect, Ad Intel
• Knowledge of Experian Software – Simmons, Datastream
• Attention to detail and strong writing skills
• Team player with the ability to take on different assignments/projects in a timely manner
• Demonstrates ability to establish and maintain relationships with team
• Feel comfortable communicating both verbally and in writing to all levels within the organization