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Affiliate Marketing Coordinator
Fashion Industry Company
San Francisco, CA, United States
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JOB DESCRIPTION
We believe that clothes — and how you make them — can make a difference.
Since 1853, we’ve been obsessed with innovation to meet people’s needs. We invented the first blue jean. And we reinvented khaki pants. We pioneered labor and environmental guidelines for our manufacturing partners. And we work to build sustainability into everything we do.
A company doesn’t last 160 years by standing still. It endures by reinventing itself, striving to delight its consumers, winning in the marketplace, and by remaining true to its values.
We employ more than 17,000 people around the world – supporting great brands, including Levi’s®, Dockers® and Denizen®. Our employees are committed to innovation, creativity and collaboration. Put simply, if you’re looking for a new opportunity, this is a great place to grow your career.
The Affiliate Marketing Coordinator should embody the same pioneering spirit and be enticed by the idea of crafting a world-class, in-house affiliate program for two retail icons, Levi’s and Dockers, that will drive measurable business results and accelerate the growth of both brands. The fast-footed, savvy candidate will play a critical role on the Demand Generation Marketing team within the eCommerce organization that is pursuing a global strategy to become a best-in-class eCommerce retailer.
Key Results:
Manage the portfolio of affiliate partners to drive traffic, revenue, customer acquisition, and customer retention on Levi’s and Company website eCommerce sites.
Key Responsibilities:
• Manage affiliate partnerships and technology platform, leveraging partners to monitor budget pacing, daily/weekly/monthly/annual performance reports, and delivery of traffic, revenue, and efficiency goals.
◦ Execute strategy for affiliate programs spanning recruitment and retention of affiliate publishers
◦ Monitor day to day affiliate activities, responding to publisher inquiries, drafting communications and newsletters for various campaigns ultimately providing partners with necessary tools (and tracking) and the inspiration to promote Levi’s and Dockers
• Collaborate with merchant, site creative, CRM, web analytics, operations and other ecommerce partners to deliver ongoing business results in order to meet sales forecasts and business needs.
• Partner with integrated marketing teams, including Brand, Retail and Wholesale, to create best in class content that maximizes consumer engagement, drive alignment in consumer experience and identify opportunities for operational and performance efficiencies
◦ Own calendar and lead content development for affiliate partners that is consistent with integrated marketing initiatives
◦ Optimize content performance based on publisher and placement results
◦ Own weekly affiliate brand newsletters
• Provide business results and reporting, share performance data with key business partners and stakeholders.
• Drive flawless execution on channels through cross-functional collaboration and participation, from delivery to launch – briefing, QA, publisher updates, optimizations, process improvements.
• Oversee affiliate payments process in partnership with our finance team.
◦ Monitor for delayed or contested payments
◦ Maintain order feed to affiliate partners in partnership with engineering team.
• Lead implementation of new affiliate partner network in partnership with Senior Manager, product management and engineering teams.
• Provide clear, written requirements to product management teams.
• Form migration strategy for key affiliate publishers.
Skills & Requirements:
• Bachelor’s Degree in Business or Marketing preferred
• 1-2 years scoping and implementing affiliate marketing experience
• Basic understanding of one or more online marketing channels such as Affiliate, Partner, Search, CRM, PR, Social Media, Referral, Blogger or Content marketing
• Experience with Microsoft Office (Excel and PowerPoint), Omniture or Google Analytics operation of digital marketing platforms, such as PepperJam
• Proficient understanding of media tagging and tag management
• Discipline to work independently and meet established deadlines with an exceptional attention to detail
• Proven ability to plan and project manage along with ability to prioritize tasks, handle multiple projects and frequent reporting while managing expectations
• Quick learner, creative thinker
• Strong interpersonal skills, curiosity, positive attitude, drive and collaborative spirit
• Past of building and maintaining strong relationships with internal and external partners
LOCATION
1155 Battery St. San Francisco, CA, 94111
FULL TIME/PART TIME
Full time