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Account Executive, Multi Media
Entertainment & Media Industry Company
San Diego, CA, United States
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The San Diego Union Tribune is looking for a talented and driven digital sales professional to join our digital marketing team. The successful candidate should have current digital or print advertising experience with a solid track record of consistently achieving monthly sales goals.
ROLE & RESPONSIBILITIES:
• Prospect, solicit and close new customers
• Maintain and grow existing accounts by articulating the value of digital marketing strategies and utilizing successful up-selling techniques
• Identify and inform management of opportunities, potential risks, and other key issues
• Understand, demonstrate and explain to new and current customers the value that our digital products and services have over the competition
• Understand how the competition sells their products and services, including rates and specials
KEY COMPETENCIES:
• In depth technical understanding of PPC/SEM best practices
• Familiarity with different types of SEM campaigns: display, remarketing, and social advertising
• Knowledge of keyword research tools, web analytics tools, bid optimization tools, and SEM management platforms
• High competency level in MS Office with specific strengths in Excel and PowerPoint
• Analytical thinker and problem solver
• Builds, develops and maintains effective business relationships with customers and marketing partners
• Must be able to orchestrate complete product demonstrations and credibly discuss technical topics and be productive without the assistance of a Product Specialist
Qualifications:
DESIRED SKILLS AND EXPERIENCE:
• Ability to recognize customers’ business needs and identify creative solutions to accomplish goals
• Excellent written and oral communication skills
• Demonstrated critical thinking and a drive for results
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• Curious and active learner who seeks out the latest trends in the field
• Ability to work independently as well as work in a team in a collaborative, problem-solving environment
• Strong presentation and phone skills
BONUS POINTS FOR:
• Experience selling digital marketing solutions within the automotive industry
• Bachelor’s Degree in a relevant discipline
• Advanced knowledge of online advertising sales including online and targeted display on all devices, SEO, SEM, social media, websites, video, mobile and analytics
• Experience building long-term successful customer relationships
• 1-2 years SEM/PPC account management experience