Customer Analytics Job Description

Customer Analytics Job Description

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Customer analytics provides work direction for data analysts utilizing SAS, SQL and R.

Customer Analytics Duties & Responsibilities

To write an effective customer analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included customer analytics job description templates that you can modify and use.

Sample responsibilities for this position include:

Provide data-driven commercial analysis to measure business progress and identify new opportunities, including market sizing, market share, customer share of wallet, customer profiling/segmentation, product utilization, cross-sell and new market opportunities
Define and develop BI reports / dashboards for common commercial KPIs, interfacing with business leaders to understand details of particular market, customer and product dynamics and translate to the design
Serve as lead for large ad hoc studies, directing activities of other analysts who are playing supporting a supporting role on the project
Understand key concepts and trends in the healthcare information technology (HIT) marketplace, the challenges that provider organizations are facing and how HIT products/services are meeting (or not meeting) those challenges
Master degree in Computer Science, Statistics, Quantitative marketing, Economics or other quantitative fields
Minimum 9 years of professional experience in the marketing analytics and actuarial domain, with 4+ years' experience in a managerial capacity
Lead us in new directions by deliver analytical insights and implications through the customer lens
Lead a team of analytical professionals – including Sr
Develop a strategic framework to deliver advanced analytical and data mining solutions to understand key business behaviors such as customer acquisition, cross-sell, member retention, lifetime value, channel preferences, member loyalty, and shopping behavior
As the Customer Data Warehouse business owner, you will define data sources, metrics, dimensions, and dashboards to facilitate inquiry, analysis and reporting

Customer Analytics Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Customer Analytics

List any licenses or certifications required by the position: AWS, PMP, FCRA, CDIA, SAS, 9001, COPC, CMA, CIPD, CSCP

Education for Customer Analytics

Typically a job would require a certain level of education.

Employers hiring for the customer analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Mathematics, Business, Marketing, Computer Science, Engineering, Science, Finance, MBA

Skills for Customer Analytics

Desired skills for customer analytics include:

SQL
SAS
R
Policies
Python
Exposure to Big Data technologies like R
HIVE
SAS is mandatory
Excel
Practices and systems

Desired experience for customer analytics includes:

Bachelor’s Degree in Quantitative or Business disciplines, preferred
Minimum 5 years of experience with solid understanding of direct marketing concepts, preferred
The jobholder will continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology
Achieved by ensuring all actions take account of the likelihood of operational risk occurring and also by addressing any areas of concern in conjunction with line management and/or the appropriate department
Marketing, Market Research, Economics, Statistics or Finance degrees preferred
BBA/BA/BS in Management Information Systems, Computer Information Systems or Information Technology also considered

Customer Analytics Examples

1

Customer Analytics Job Description

Job Description Example
Our growing company is looking for a customer analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer analytics
  • Collaborate with business partners to identify and leverage segmentation analytics around customer opportunities
  • Enhance customer segmentation and modeling approaches for digital, research and behavioral data to optimize investment in direct-to-customer programs
  • Produce proposals/methodologies to be deployed in executing various advanced modeling / statistical techniques
  • Integrate segmentation analytics with financial data to align customer value definition and measurement across the organization
  • Use advanced database analytics to monitor customer behavior to evolve and enhance segmented communication strategies to maximize customer relevance
  • Identify opportunities to partner with other analytics and research organizations ie Consumer Insights (Research), Customer/Audience Intelligence, to enhance overall customer understanding
  • Build a dynamic customer intelligence repository to collect and make accessible Customer Segmentation profiles at customer-level including insights relating to Customer Value, Engagement, Attitudes/Needs, Behaviours
  • Efficiency/Consistency] Development of approaches, templates and tools that ensure a consistent approach in all customer segment reporting
  • Audit and drive contract compliance, billing accuracy, and strategic accounts
  • Address and resolve Customer Service related accounting and finance issues by finding the root cause, and utilize AUS reporting systems, tools, and processes
Qualifications for customer analytics
  • Flexibility to work and travel irregular hours
  • Undergraduate degree in marketing, business, IT and/or mathematics
  • 6+ years of work experience in customer or commercial analytics, with experience in the US healthcare provider market
  • Comfortable and effective when interfacing with manager and director level business leaders
  • Strong analytical and mathematical proficiency
  • Bachelor’s degree required in business, statistics, economics, finance, information systems or operation research field
2

Customer Analytics Job Description

Job Description Example
Our company is growing rapidly and is hiring for a customer analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for customer analytics
  • Manage the workflow of the Customer Service organization including finance policy compliance, development and management of customer service finance processes and procedures, internal/external customer service reporting, and administrative functions
  • Assist in the development and overall management of the AUS Customer Service Reporting Strategy
  • Collaborate with and support Customer Service leadership and other functional management on operational and financial reviews/projects
  • Assist in the training development and motivation of customer service staff as it relates to customer service finance processes, procedures, tools, and customer facing reporting
  • Provide financial analysis / input to company’s annual strategic or business plans
  • Perform ad-hoc reporting and analysis on request
  • Follows-up to ensure strategies are thorough and effective by establishing metrics and collecting data to measure the impact of implemented strategies
  • Focus on coaching and mentoring associates and external consultant and collaborating with peers to develop and advance company-wide initiatives and strategies
  • Seasoned professional contributor, with full ownership for processes, reports, projects, procedures or products
  • Reviews customer satisfaction and other operational metric results on a daily/weekly/monthly basis to identify trends in performance
Qualifications for customer analytics
  • Foster effective business relationships throughout the organization to enhance collaboration and partnership
  • Analyze customer vehicle performance across product, time and channel dimensions to identify patterns and recommend opportunities to maximize marketing investments
  • Ability to listen and communicate effectively and to lead persuasively
  • Bachelors degree in applied math, statistics, engineering, economics, computer science (or similar) or 4+ years of relevant work experience
  • Work as bridge builder between client and analytics modellers
  • Conduct workshops with the client
3

Customer Analytics Job Description

Job Description Example
Our growing company is looking to fill the role of customer analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer analytics
  • Develops updates to reflect current status of activities
  • Produces documentation of key insights, solution recommendations, solution business cases and action plan results for incorporation into internal or client reviews
  • Synthesizes the results and presents to internal and external stakeholders, including Sr
  • Support the strategy for the way we create a 360 degree customer understanding to support the entire organisation in their strategic and tactical decision making
  • Deploy deep customer understanding from data to make recommendations on how we can increase sales, total customer value and overall business profitability
  • Support the transformation into a customer-centric, data driven organisation
  • Lead our analytical capability ambition and plan in UKB
  • Provide authoritative input into the development of customer and product strategy from data driven insights
  • Advise the key stakeholders on customer trends from data driven insights
  • Collaborate with the respective Management teams within Marketing, Propositions, Sales and Customer Operations at key phases to ensure that decisions are ultimately driven by customer insights
Qualifications for customer analytics
  • Actively participate modelling
  • Bachelor’s degree in a quantitative discipline with an MBA preferred
  • 10+ Years of relevant experience in customer analytics
  • Hands-on experience using customer experience analytics platform like ClickFox
  • Experience partnering with key stakeholders within a matrixed organization
  • Demonstrated ability to synthesize information from multiple sources and generate insights and recommendations
4

Customer Analytics Job Description

Job Description Example
Our company is searching for experienced candidates for the position of customer analytics. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer analytics
  • Lead the post-sales efforts in building processes and procedures that are successful and repeatable in delivering value to our customers
  • Proactively work with accounts to develop a broad understanding of customers’ business model in order to meet the customer’s expectations and encourage best practices to ensure success of the partnership
  • Understand customer's business challenges to map and articulate value of SPS features and associated business benefit that address their needs
  • Product management, which includes building and maintaining the customer analytics project portfolio, requirements gathering, building and maintaining the business definitions and data dictionary
  • Partners with senior leaders in all business units to execute analytics projects
  • Coaches and develops team members and fosters a culture of collaboration, entrepreneurship, customer service, and creativity
  • Ability to work with people at all levels within the organisation and able to demonstrate a very proactive, professional and confident attitude
  • Experience in dealing with third party agencies
  • Research, evaluate and respond for pricing challenges/bids presented by customers or sales team for assigned customers
  • Manage all requests for assigned customers to target a response time no greater than 3 business days
Qualifications for customer analytics
  • Strong MS Excel & Access skills preferred
  • Strong Excel skills (lookups, pivot tables)
  • Focus, resilience and great at problem solving
  • Ability to build statistical models (such as linear regression, logistic ) and customer segmentations
  • 3-5 years’ experience in strategy development and analytics preferred
  • General understanding of Bank Products (Credit Card, Deposits) experience preferred
5

Customer Analytics Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of customer analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer analytics
  • Review profitability and consult with Finance team to confirm any limitations
  • Monitor and ensure compliance with all contractual obligations
  • Facilitate customer RFPs by utilizing established pricing strategies and applying to bid analysis
  • Understanding customer dynamics for assigned customers, including business performance and trends
  • Review and update all contract pricing with assigned customers on a minimum of a quarterly basis
  • Work with Pricing Administration team to implement price changes and communications as required
  • Support efforts to actively seek and maintain a repository of competitive intelligence on competitors, products and pricing
  • Provide analytical support for all assigned customers, including customer growth programs, with guidance from team subject matter expert
  • Building the people, processes and technology needed to support this capability
  • Putting in place the correct methodologies to optimise resource allocation, segmentation and targeting and content effectiveness
Qualifications for customer analytics
  • Knowledge of Bank Regulations preferred
  • 1-2 years’ experience in vendor management a plus
  • Customer Experience metrics (NPS, complaints) knowledge a plus
  • Process improvement-orientation a plus
  • Must be a good presenter
  • Must be a strong self-starter with excellent communication

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