VP, Brand Cover Letter

I submit this application to express my sincere interest in the VP, brand position.

Previously, I was responsible for strategic direction for marketing campaigns – from large/complex to short/specific – that deliver on the value proposition of the annual marketing plan.

My experience is an excellent fit for the list of requirements in this job:

• Excellent written and verbal communication skills design aesthetic, to effectively articulate information internally and externally
• Ecommerce, technology and consumer brand industry experience preferred
• Demonstrated experience in influencing change especially building brands through various growth stages
• Strong strategic thinker, with mix of experience in consumer insights, brand strategy, brand management
• Expert analytical, creative, and strategic thinking skills
• Possesses a keen sense of measurement for all activities to ensure results meet business objectives
• Strong B2B experience
• Passion for ideas and pitching

Please consider me for the VP, brand opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for strategic recommendations on digital marketing initiatives (campaign analysis, attribution, media mix, segmentation, A/B Testing, tagging, reporting).

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• A global citizen who is committed to driving social impact in an authentic, unique and resonant way
• Demonstrated track record of building brand programs with or at Fortune 500 firms
• The balance of good creative instincts with strong strategic capabilities/business acumen
• Strong work ethic and service mentality
• Analytical skills to solve problems crossing multiple areas of expertise within the function
• Extremely strong, proven leadership abilities, with a premium on persuasion and communications skills
• Demonstrated skills in coaching, mentoring and building talent
• Influencing abilities – polish, presence, articulate, preparedness, able to think on one’s feet

Please consider me for the VP, brand opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for direction to on-property Directors of Sales & Marketing and/or General Managers on marketing and digital initiatives.

Please consider my qualifications and experience:

• Achieve brand activities as set out in the Global Plan
• Comfortable working in both brand marketing and performance marketing
• In-depth understanding of the SVOD category and entertainment marketing
• A good manager and mentor
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, entertainment, social media
• Comfort dealing with complexity at a global level, across multiple channels and brands
• Deep experience with and knowledge of digital marketing, marketing and campaign performance analytics
• Strong content creation talents, capable of shaping product marketing strategy and leading in a product-driven culture

I would like to submit my application for the VP, brand opening. Please accept this letter and the attached resume.

Previously, I was responsible for on-going analytical support utilizing marketing mix modeling and forecasting, to address a wide variety of client issues including media and new products.

My experience is an excellent fit for the list of requirements in this job:

• Proven track record of activating marketing actions (sports/brand marketing, communications, entertainment and events)
• Results oriented marketer with experience of building high profile consumer brands through the execution of business-driving and brand-building campaigns
• Strategic Corp Comms expertise in shaping external narrative and sentiment around challenging issues
• Creative strategist that brings thought leadership in the PR/Social Media/Influencer Marketing space
• Highly organized, attentive to detail and deadline-oriented
• Vendor/agency leadership with negotiation skills and diplomacy
• Strong experience and proven track record of innovating and executing new media marketing tactics in social, digital, CRM and direct response
• An alliance builder who is able to integrate himself/herself into the GDM culture and work collaboratively with global teams

In response to your job posting for VP, brand, I am including this letter and my resume for your review.

In the previous role, I was responsible for advice to marketing on the planning and development of presentations, marketing collateral, competitive analysis, and communications materials.

Please consider my experience and qualifications for this position:

• Expert knowledge in the areas of marketing strategy/engagement/experience, brand, advertising, product promotion, sales channels, communications planning and client relationship management
• Proven record of pertinent accomplishments and expertise
• Experience in MN markets desirable
• Relevant health plan or health-care-industry experience desirable
• Experienced in user acquisition and corporate marketing
• Strong in vision, ideas and executions
• History of innovation in online B2B or BtoC marketing
• Experience using demand generation tools and techniques, including marketing automation software and CRM systems