Media Planner Cover Letter

I would like to submit my application for the media planner opening. Please accept this letter and the attached resume.

Previously, I was responsible for the research for and write portions of team Media Point-Of-View documents (POVs) and client recommendations to determine appropriate choice of media.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Proficiency pulling and analyzing third-party research (@Plan, Neilsen-Netratings)
• Experience in handling international media
• Highly skilled in Excel and basic knowledge of Illustrator usage
• Media experience in an agency and/or cable network environment
• Strong knowledge of media concepts and terminology
• Proficiency in IBOPE Software, such as Telereport/Media Work Station, Ad Spend, TGI/Choices, Plan View, Excel, PowerPoint and other MS Office products
• Passion for Gucci, luxury industry and Communications
• Bring exceptional attention to detail to the execution of all tasks

I would like to submit my application for the media planner opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for digital media budget recommendations across media channels to meet TOUR fan growth objectives.

Please consider my experience and qualifications for this position:

• Detail oriented and proficient at managing multiple concurrent projects
• Experience managing relationships with internal and external partners
• Knowledge of all aspects of Digital Media, including Search, SEO, SEM, Mobile
• Strategic yet pragmatic to be able to operationalize and drive success against available budget and resources
• Able to work independently to complete the assigned tasks assigned on time and on budget at the highest quality
• Innovative thinking for developing creative strategic solutions
• Superior knowledge of media resources, terminology, and applications
• Strong numerical aptitude and accuracy

I am excited to be applying for the position of media planner. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for insights on marketing media creative best practice to achieve positive outcomes across channels and formats.

Please consider my qualifications and experience:

• Preferably have worked in an international environment developing media plans across multiple markets
• Understand and anticipate Account Team’s needs for information and/or data and proactively supply as needed
• Build trust and a reputation for timely and accurate delivery
• Confidence to deal with sales and senior managers
• Proficient in Microsoft Office especially Excel, PowerPoint and Outlook
• Strong mathematical and analytical skills and understanding of the strengths of various mediums including but not limited to National/Local Broadcast, Print, Out-of-Home, Digital and Non-traditional media
• Proficient knowledge of Clear Decisions/IMS
• Experience of broadcast research techniques and systems

I would like to submit my application for the media planner opening. Please accept this letter and the attached resume.

Previously, I was responsible for guidance to media agency regarding media rotations, aligning with media plan and placement.

Please consider my experience and qualifications for this position:

• Knowledge of IBMS Presentation systems
• Knowledge of media resources including Scarborough, R&F, online planning tools, MRI, Strata,ComScore, Compete
• Proficiency with ad serving, digital media analytics
• Work closely with the client(s) to gain approval for interactive strategy
• Growing knowledge of automotive marketplace
• Experience with Comscore, Dart, Atlas, MediaVisor, DSPs
• Understands how digital fits in the overall media/marketing strategy
• Works well in a team structure

I would like to submit my application for the media planner opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for recommendations considering research, circulation, audience and product usage information to determine appropriate media channels.

Please consider my qualifications and experience:

• Strong understanding of media research tools
• Knowledge of all aspects of Traditional & Digital Media, including TV/Video, Display, Search, Mobile
• Media or sales planning experience, experience with Strata View, is preferred
• Experience with ad servers, display vendors and social platforms
• In-depth knowledge of digital media landscape and research tools
• Experienced in digital optimization and pay for performance models
• Negotiation and vendor management experience
• Attention to detail in managing media budgets, insertion orders and channel performance