Media / Digital Manager Cover Letter

I submit this application to express my sincere interest in the media / digital manager position.

In the previous role, I was responsible for support for the full global digital marketing team reporting to the analytics team lead, mainly on analytics related topics.

Please consider my experience and qualifications for this position:

• Maintains HIPAA and other policy requirements regarding confidentiality
• Highly proficient inspoken and written
• Being curious and following up digital technologies, platform, updates and opportunities
• Be a fan of movies & series
• Understanding of online advertising and marketing principles, including search (both Paid and Organic) optimization, display, affiliate, e-mail, social media and mobile online tactics
• Knowledge of financial services (insurance and banking) industry
• E-commerce industry experience and/or familiarity with web analytics
• Familiarity working within a bid management platform and/or paid search publishers

I am excited to be applying for the position of media / digital manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for digital agronomic guidance to the data analytics group building services driven by the agronomic insights engine.

Please consider my experience and qualifications for this position:

• Identify content gaps to target, emerging trends and opportunities
• Corporate Partners
• Work with the corporate partnerships team to build digital activation plans
• Knowledge of Digital & Social trends and content specific for Blizzard gaming fans
• Familiar with managing and using data for understanding, benchmarking and setting up strategies and paid media campaigns
• Experience in navigating large international working environments
• Agile expertise in digital media performance marketing field
• Experience in advising/making paid digital campaigns for entertaining brands (agency)

I would like to submit my application for the media / digital manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for subject matter expertise on paid search strategies to members of Global Marketing, Analytics, Digital, IT, and other groups as needed.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Manages Account Executive
• Knowledge of biddable channel execution
• Solid understanding of Marketing metrics and data driven campaign optimization
• Working knowledge of Marketing automation and CRM platforms, including Salesforce
• Highly developed organizational and relationship management skills
• Knowledge of computer applications, including Microsoft Office software, Photoshop and InDesign
• Acumen for working across multiple divisions within an organization to coordinate large scale projects that involve both IT development, marketing and advertising
• Prior experience with web or direct marketing and analysis preferred

I would like to submit my application for the media / digital manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for subject matter expertise on paid search strategies to members of Global Marketing, Measurement & Analytics, Digital, IT, and other groups as needed.

My experience is an excellent fit for the list of requirements in this job:

• Demonstrated leadership in digital strategy and able to present insightful analysis to senior management for complex campaigns
• Advanced knowledge of digital advertising and ad serving platforms
• Experience analyzing data and providing insights preferred
• Working knowledge of web analytics platforms such as Google Analytics and Omniture
• Strong budget and reconciliation management
• Technical experience in digital production, Agile, HTML, JavaScript, Google Analytics, DMP, Adobe Audience Manager, Facebook Business Manager, DSP, CRM preferred
• Agency, publisher or digital platform company experience strongly preferred
• Experience and interest in Agile methodologies, team work and collaboration

In response to your job posting for media / digital manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for subject matter expertise on paid search strategies to members of Global Marketing, Measurement & Analytics, Digital, Loyalty, IT, and other groups as needed.

Please consider my qualifications and experience:

• Ensure ad creative adheres to specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting
• Use best practices to pace budget and optimize for performance where necessary
• Identify opportunities to implement solutions that increase effectiveness and efficiencies
• Complete fluency in English (French an asset)
• Adept change agent with a healthy sense of urgency
• Proven success in developing and optimizing social/digital initiatives
• Solid website management experience
• Basic knowledge and understanding of website analytics, SEO/SEM, and Google advertising