Marketing & Engagement Cover Letter

I submit this application to express my sincere interest in the marketing & engagement position.

Previously, I was responsible for the marketing organization with the necessary analytics to deliver insights that impact marketing decisions, optimizations, and investments.

Please consider my qualifications and experience:

• Passion for results and data-driven decision-making in the digital marketing field
• Experience managing SEO/SEM, database email, social media, and digital advertising campaigns
• Experience working with CMS systems directly
• Experience working with Marketing Automation systems directly
• Deep understanding of digital marketing analytics systems
• Comfortable navigating complex, matrix organizations
• Open and outgoing personality, excellent communication and presentation skills, comfortable presenting to larger groups
• Result-oriented problem-solving attitude

Please consider me for the marketing & engagement opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for marketing automation expertise to other Pearson VUE businesses and clients as needed to implement successful marketing campaigns.

Please consider my experience and qualifications for this position:

• Experience managing high performing marketing teams
• Experience in digital marketing, social median and mobile marketing strategies
• Recognized as a leader in innovative marketing and engagement strategies
• Experience with or leading strategic Brand development and design, marketing campaigns, and media strategy in the contemporary multi-platform media environment
• Demonstrated understanding of how brands translate across platforms
• Has strong presence and profile in region and/or nationally
• Knowledge of how to use data, best practices, and metrics to assess progress
• High level of comfort with current marketing measurement practices and attribution methods

I submit this application to express my sincere interest in the marketing & engagement position.

Previously, I was responsible for strategic direction to marketing channel partners to improve upon digital marketing that supports key business priorities.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Knowledge of ESP, OnePlace, Commerce
• Identify and build partnerships with internal stakeholders that own products which support DAE opportunities
• Review and monitor results through internal dashboards/systems to inform reports, optimizations and recommendations
• Develop strong relationships with all core team members across the organization
• Represent Digital Adoption and Engagement and provide subject matter input/expertise in a variety of meetings across the organization to impact other projects and initiatives
• Proactively research competitive landscape and bring forward learnings with perspective to identify improvements/opportunities
• Strong program and project management skills with marketing and digital experience
• Experienced in lifecycle marketing strategy and execution

Please consider me for the marketing & engagement opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for broad marketing program support for various business lines, specializing in planning, managing and executing projects related to marketing campaigns.

Please consider my experience and qualifications for this position:

• Knowledgeable on retention best practices, technologies, and trends
• Strong cross-functional aptitude and experience collaborating with stakeholders
• Experience with rapid A/B testing and experimentation to identify highest performing customer segments, offers, campaigns verses controls
• Working knowledge of Microsoft Office, Excel, and Adobe Creative Suite (Photoshop, InDesign)
• Experience in world-class consumer omni-channel marketing is the primary qualification
• Familiarity with modern marketing tools, such as IBM (Marketing Software, Marketing Cloud, ), Adobe Marketing, Salesforce Marketing Cloud, Oracle (Eloqua, Bluekai, ) related analytical and visualization tools, such as Tableau, SAS, IBM SPSS
• Manage production/project schedule
• Manage internal/external creative support staff including design, multimedia, video production, writing and editing

Please consider me for the marketing & engagement opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for leadership and strategic guidance in annual acquisition plans and programs that leverage an agile marketing pod as well as OMLC marketing planning teams, including but not limited to cross-sell to TDCT, digital marketing (paid display, SEM), OneTD opportunities (insurance, affinity marketing, product bundles) and in collaboration with Marketing develop additional acquisition campaigns and programs to support business growth objectives.

My experience is an excellent fit for the list of requirements in this job:

• Experience working in an intercollegiate, amateur, or professional sport setting
• Experience with the development, implementation and completion of strategic marketing plans
• A demonstrated track record of success in organizing special events and event management
• Demonstrated experience with public speaking and interpersonal communication skills
• Demonstrated experience managing, directing and evaluating personnel
• Knowledge of Adobe design software or other related publishing software
• Knowledge and experience in editing, designing, and updating websites
• Knowledge of NCAA compliance rules