Manager, Digital Cover Letter

I submit this application to express my sincere interest in the manager, digital position.

In my previous role, I was responsible for training to the team in using tools such as Google Analytics, Hitwise, Compete, Comscore, Spyfu, Bluekai, etc.

Please consider my qualifications and experience:

• Accomplished problem solving skills are critical
• Demonstrated experience supporting busines stakeholders in managing their digital campaigns and activities aimed toward clients in financial services, technology, and/or business industries
• Experience in collaborating with corporate marketing, brand & advertising, corporate communications, legal, information technology and business marketing teams to manage the coordination and development of collateral and messaging
• SiteCore, Marketo, Eloqua or other DemandGen platform certification or related training
• CMS training
• Proficient with Google Analytics, Google Apps
• Great writing skills with a passion for great ad copy and ad creative
• Experience hiring and managing a team / agencies

I would like to submit my application for the manager, digital opening. Please accept this letter and the attached resume.

Previously, I was responsible for guidance to agencies and third-party vendors to optimize digital marketing channels that support David’s Bridal KPIs.

My experience is an excellent fit for the list of requirements in this job:

• Proven record of managing complex digital programs and initiatives
• Excellent understanding of analytical tools and online performance measurement platforms
• Knowledge of implementing tags, URLs, and trafficking digital banners
• Self-motivated to stay current of digital trends
• Exceptional project management - able to manage multiple projects with short deadlines
• Expert knowledge of and experience with the tools of digital marketing including Marketing Automation, Expression Engine, Google Analytics, Hootsuite
• Lead cross-functional teams to organize, execute and deliver online
• Write/copyedit and update website elements, pages and forms in site

I am excited to be applying for the position of manager, digital. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for input on strategy, as well as third party marketing partners like Google, Facebook and others.

My experience is an excellent fit for the list of requirements in this job:

• Track, analyse and optimise social content to maximise audience growth and engagement
• Work closely with Brand teams to devise the digital elements of omni-channel campaigns
• Champion SEO/SEM to maximise search visibility across platforms
• Work closely with PR agency to implement Influencer Strategy (paid and organic) and harness commercial power of influencers and UGC
• Work closely with Sales team to manage Pure Play accounts relationship
• Excellent copy-writing and editing
• Experience planning and leading social media/ editorial content shoots
• Experience working with influencers

I would like to submit my application for the manager, digital opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for data insights (using web analytics and third-party data sources) to help inform site and campaign strategies.

Please consider my qualifications and experience:

• Strong knowledge of the Chinese digital landscape
• Detail oriented, self-motivated and able to work well with internal/external parties
• A good team player with excellent interpersonal skills, positive attitude
• Proficiency in MS Office, Google Analytics, Facebook Audience Insights
• Social media platforms and community management tools including but not limited to Hootsuite, Opal, Twitter, Facebook, Facebook OpenGraph and Insights, Instagram, Snapchat, Pinterest, Google Analytics, Adobe Marketing Cloud, Brandwatch
• Proven track record delivering quantifiable results through multi-platform digital marketing campaigns
• Strong understanding and POV on the role of paid, owned, and earned social strategies across existing and emerging platforms, effectively integrating them into the marketing mix
• Analytical and data driven experience

I am excited to be applying for the position of manager, digital. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for collaboration, planning and communication with Print Production, Creative, Internet, Sales and Transportation teams, plus external media agencies and third-party data partners.

My experience is an excellent fit for the list of requirements in this job:

• Professional working experience with digital technologies (HTML, CSS, REST Web Services, JSON, .NET, ), software development life cycles (Waterfall, Agile, and Kanban), and with vendor service providers (Content Delivery Networks, Cloud Hosting, Analytics, and Video Hosting)
• Outstanding creative taste and appreciation for digital design
• Significant experience using Shopify or similar shopping cart/CMS system
• Be motivated to be a part of our mission
• Deep knowledge of direct-to-fan marketing tools and tactics including social media, email, mobile, e-commerce, emerging platforms, and associated marketing platforms, particularly within the music industry
• Established proficiency managing business/brand profiles on social networks, such as Facebook, Instagram, Twitter, Snapchat, Tumblr
• Expert knowledge of Wordpress, email marketing/CRM tools
• Visible and proven leadership creating and executing pipeline-building programs