Digital Account Executive Cover Letter

In response to your job posting for digital account executive, I am including this letter and my resume for your review.

Previously, I was responsible for periodic insights into our performance and how we are continuously evolving our SEO/SEM plans in line with industry trends and retailer search engines.

Please consider my qualifications and experience:

• A strong interest/understanding of the health space
• Ideally a minimum baseline understanding of the draft FDA social media guidance
• Knowledge of various programmatic technologies (DSP/SSP platforms, Google ADX, DBM, Google Analytics, Index Exchange Platform, ComScore, DSM, Omniture Analytics, and Salesforce)
• Able to work with a very fast-paced account and adapt to change
• Proven track record of account management for digital projects, with focus on website development and/or maintenance
• An ‘I will’ attitude
• Basic understanding of integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR )
• Sell multi-media advertising solutions while acquiring new business and growing existing client base within a designated territory, demonstrate an understanding of these products and articulate the value of those products to our customers

I submit this application to express my sincere interest in the digital account executive position.

Previously, I was responsible for guidance to agencies for online, display, and other web advertising campaigns and Increase website traffic through an informed mix of SEO, SEM, content management, and digital advertising campaigns.

Please consider my qualifications and experience:

• Support Account Director/Manager in the process of Strategic Media Guidelines and/or Media parameter implementation
• Account Executive should have Media Knowledge in all platforms and basic marketing experience
• Strong deck-writing
• Event industry experience preferred
• Experience in delivering client-focused solutions that will resonate with core audiences
• Experienced in selling solutions as opposed to products – and understand the difference between the two
• Client-centric and believe in over-delivering at every opportunity
• Master of translating clients’ needs into business opportunities

I am excited to be applying for the position of digital account executive. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for market feedback to Digital Channels strategy function including client feedback, product gaps, industry and competitive landscape information.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Focus on delivering and obtaining long-term commitments and campaigns
• Develop and works a pipeline of potential customers’ growth within existing base
• Understand market competitors and executes strategies for selling against the competition
• Manage time as it relates to focus on sales related activities and utilizes support staff to handle most non-sales related activities
• Communicate with Account Manager(s), Sales Manager(s), vertical specialists and internal departments to resolve issues as they pertain to strategy and execution
• Drive initiatives for constructive change and looks for opportunities to encourage others to become agents for change
• Work to build a consensus with sales support, sales management, vertical specialists and other internal departments regarding strategy and execution of results oriented advertising plans
• Seek out mentoring and coaching opportunities

I submit this application to express my sincere interest in the digital account executive position.

In my previous role, I was responsible for strategic leadership and guide the day-to-day management of SEO and PPC programs, managing internal and 3rd party resources.

Please consider my experience and qualifications for this position:

• Personally use FB, TW, IG, SC, Pinterest, Tumblr (or at least a majority of them)
• Master linguist in a 140-character world Knack for finding humor in even the most stressful of situations
• Provide input to the strategic direction in order to create the best plans possible
• Develop reports to control and follow up client investment
• Develop and apply a working knowledge of basic media concepts, terminology, media math, and media plan execution Offline and Online (e.g., reach, frequency, universe, rating, CPM, Impressions)
• Continually strive to find innovative and integrated solutions to deliver better Media Plans that build the brand while fostering the client relationship
• Develop annual Media Plans for the clients, following clear Media Guidelines to be deployed into the countries
• Continues communication with all countries to gather information and reports as needed

I would like to submit my application for the digital account executive opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for the vision for Nielsen's cross-platform digital panel measurement - including metering strategy for digital devices and how to bring together digital data and technology with traditional TV measurement.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Successful in growing new business and/or new revenue
• Able to pivot quickly without losing speed, focus or quality
• An ambassador for the brand
• Work collectively with the Amplifi team to deliver innovative digital solutions that deliver client’s objectives and digital KPIs
• Build knowledge and understanding ofAmplifi’s business objectives and financial targets
• Build knowledge and understanding of Amplifi and Aegis’ products and services
• Confidence in developing and presenting custom sales solutions
• Experience working in a start-up and prospecting and new business